| The relationship between brand attractiveness and the intent to apply for a job: A millennials’ perspective J Santiago European Journal of Management and Business Economics 28 (2), 142-157, 2019 | 97 | 2019 |
| Digital influencers: An exploratory study of influencer marketing campaign process on instagram JK Santiago, IM Castelo Online Journal of Applied Knowledge Management (OJAKM) 8 (2), 31-52, 2020 | 78 | 2020 |
| Mega or macro social media influencers: Who endorses brands better? MT Borges-Tiago, J Santiago, F Tiago Journal of Business Research 157, 113606, 2023 | 46 | 2023 |
| Is firm-generated content a lost cause? J Santiago, MT Borges-Tiago, F Tiago Journal of Business Research 139, 945-953, 2022 | 35 | 2022 |
| The influence of internal communication satisfaction on employees’ organisational identification: Effect of perceived organisational support JK Santiago Journal of Economics and Management 42 (4), 70-98, 2020 | 34 | 2020 |
| Consumer Attitudes Towards Fashion Influencers on Instagram: Impact of Perceptions and Online Trust on Purchase Intention. JK Santiago, D Magueta, C Dias Issues in Information Systems 21 (1), 2020 | 23 | 2020 |
| Impact of brand familiarity on attitude formation: insights and generalizations from a meta-analysis W Junior Ladeira, JK Santiago, F de Oliveira Santini, D Costa Pinto Journal of Product & Brand Management 31 (8), 1168-1179, 2022 | 12 | 2022 |
| Integrating knowledge and employer brand management: A conceptual model JK Santiago Online Journal of Applied Knowledge Management (OJAKM) 8 (1), 63-84, 2020 | 5 | 2020 |
| The progression in employer branding and employee-based brand equity: Scholar API-based systematic literature review JK Santiago Journal of Economics and Management 45 (1), 237-289, 2023 | 3 | 2023 |
| The Net generation in times of pandemic: Customers’ technology savviness and social media communication impact on customer-based brand equity JK Santiago, M Pimenta Online Journal of Applied Knowledge Management (OJAKM) 9 (2), 1-27, 2021 | 2 | 2021 |
| Digital Influencers: An exploratory study of influencer marketing campaign process on Instagram, vol. 8 JK Santiago, IM Castelo | 2 | 2020 |
| Embracing RAISA in restaurants: Exploring customer attitudes toward robot adoption J Santiago, MT Borges-Tiago, F Tiago Technological Forecasting and Social Change 199, 123047, 2024 | 1 | 2024 |
| Communication about rebranding: the case of Polish listed companies J Fijałkowska, D Hadro, B Mróz-Gorgoń, J Krywalski Santiago Horyzonty Polityki 14 (49), 2023 | 1 | 2023 |
| Can a Vlogger Help to Build Brand Awareness? The Impact of Vloggers on Customers’ Attitude towards Brand Advertisement and Purchase Intention JK Santiago, X Su Journal of Intercultural Management 15 (1), 4-40, 2023 | 1 | 2023 |
| What more influences the followers? The effect of digital influencer attractiveness, homophily and credibility on followers' purchase intention. JK Santiago, T Serralha Issues in Information Systems 23 (1), 2022 | 1 | 2022 |
| A influência da imagem da região de origem no valor da marca centrada no cliente-o exemplo da marca Açores J Santiago Redes. Revista do Desenvolvimento Regional 23 (2), 339-357, 2018 | 1 | 2018 |
| " HAVE YOU ENJOYED A MEAL SERVED BY A ROBOT?"-CONSUMERS'RESISTANCE TO THE USE OF ROBOTICS AND SERVICE AUTOMATION IN RESTAURANTS J Santiago, F Tiago, T Borges-Tiago Global Marketing Conference, 1062-1062, 2023 | | 2023 |
| Essays on Employer Brand Management JKKS Santiago Instituto Superior de Economia e Gestão, 2021 | | 2021 |
