| Do consumers perceive three levels of luxury? A comparison of accessible, intermediate and inaccessible luxury brands V De Barnier, S Falcy, P Valette-Florence Journal of Brand Management 19 (7), 623-636, 2012 | 330 | 2012 |
| Which luxury perceptions affect most consumer purchase behavior? A cross-cultural exploratory study in France, the United Kingdom and Russia V De Barnier, I Rodina, P Valette-Florence Proceedings des Congrés Paris-Venise des Tendences Marketing, Paris 2 (3), 8-17, 2006 | 160 | 2006 |
| Cognitive outcomes of brand heritage: A signaling perspective F Pecot, A Merchant, P Valette-Florence, V De Barnier Journal of Business Research 85, 304-316, 2018 | 159 | 2018 |
| Towards a micro conception of brand personality: An application for print media brands in a French context R Valette-Florence, V De Barnier Journal of Business Research 66 (7), 897-903, 2013 | 111 | 2013 |
| De la stratégie marketing à la création publicitaire: Magazines-Affiches-TV/Radio-Internet V de Barnier, H Joannis Dunod, 2010 | 86* | 2010 |
| Brand heritage as a temporal perception: conceptualisation, measure and consequences F Pecot, P Valette-Florence, V De Barnier Journal of Marketing Management 35 (17-18), 1624-1643, 2019 | 56 | 2019 |
| Le rôle des émotions sur l'attitude envers la marque (Ab): pour une médiation totale de l'attitude envers le message (Aad) V De Barnier Recherche et applications en marketing (French Edition) 17 (3), 81-99, 2002 | 53 | 2002 |
| Brand heritage: The past in the service of brand management F Pecot, V De Barnier Recherche et applications en marketing (English Edition) 32 (4), 72-90, 2017 | 52 | 2017 |
| How well does brand personality predict brand choice? L Ambroise, JM Ferrandi, D Merunka, P Valette-Florence Asia Pacific Advances in consumer research 2004 (6), 30-38, 2004 | 50 | 2004 |
| Luxury watch possession and dispossession from father to son: A poisoned gift? A Kessous, P Valette-Florence, V De Barnier Journal of Business Research 77, 212-222, 2017 | 39 | 2017 |
| Culture and luxury: An analysis of luxury perceptions across frontiers V De Barnier, P Valette-Florence Luxury marketing: A challenge for theory and practice, 37-56, 2012 | 38 | 2012 |
| Quand le consommateur devient commerçant: motivations, production d'expérience et perspectives N Lemaitre, V De Barnier Décisions marketing, 11-28, 2015 | 37 | 2015 |
| Le modèle ELM: bilan et perspectives V De Barnier Recherche et Applications en Marketing (French Edition) 21 (2), 61-82, 2006 | 36 | 2006 |
| The impact of brand personality on attitude and commitment towards the brand L Ambroise, JM Ferrandi, V de Barnier, P Valette-Florence HAL Post-Print, 2005 | 35 | 2005 |
| Brand personality: how well does a human personality scale apply to brands? JM Ferrandi, D Merunka, P Valette-Florence, V de Barnier ACR Asia-Pacific Advances, 2002 | 34 | 2002 |
| Brands using historical references: a consumers˘ perspective F Pecot, V De Barnier Journal of Brand Management 25, 171-184, 2018 | 26 | 2018 |
| Une première application de l˘échelle de Richins pour mesurer les réactions émotionnelles à la publicité JM Ferrandi, V De Barnier, P Valette-Florence Actes de la conférence de l˘Association Française de Marketing 18, 311-330, 2002 | 26 | 2002 |
| Why and when is older better? The role of brand heritage and of the product category in the evaluation of brand longevity B Pecot, Merchant, de Barnier Journal of Business Research, 2022 | 22 | 2022 |
| Les lecteurs sont-ils capables d˘anthropomorphiser leur magazine? Une réponse par la méthode de triangulation R Valette-Florence, V De Barnier Revue management et avenir, 54-72, 2009 | 19 | 2009 |
| Modeling the effects of place heritage and place experience on residents˘ behavioral intentions toward a city: A mediation analysis F Magnoni, P Valette-Florence, V De Barnier Journal of Business Research 134, 428-442, 2021 | 18 | 2021 |
Fabien PECOTTBS Business SchoolVerified email at tbs-education.es
