| Conceptualizing, measuring, and managing customer-based brand equity KL Keller Journal of marketing 57 (1), 1-22, 1993 | 29200 | 1993 |
| Strategic brand management: Building, measuring, and managing brand equity KL Keller, MG Parameswaran, I Jacob Pearson Education India, 2010 | 25564 | 2010 |
| Dirección de marketing P Kotler Pearson Education, 2001 | 16707* | 2001 |
| Marketing for hospitality and tourism P Kotler, JT Bowen, JC Makens, S Baloglu Pearson, 2017 | 7978 | 2017 |
| Marketing management, millenium edition P Kotler Prentice-Hall, Inc., 2001 | 7647 | 2001 |
| Consumer evaluations of brand extensions DA Aaker, KL Keller Journal of marketing 54 (1), 27-41, 1990 | 6802 | 1990 |
| Marketing management: a South Asian perspectives P Kotler, KL Keller, A Koshy, M Jha Pearson, 2013 | 6496* | 2013 |
| Manajemen pemasaran, edisi 13 P Kotler, KL Keller Jakarta: Erlangga 14, 2009 | 4976 | 2009 |
| Brands and branding: Research findings and future priorities KL Keller, DR Lehmann Marketing science 25 (6), 740-759, 2006 | 4254 | 2006 |
| Building customer-based brand equity: A blueprint for creating strong brands KL Keller Marketing Science Institute 1, 39, 2001 | 3966 | 2001 |
| Brand synthesis: The multidimensionality of brand knowledge KL Keller Journal of consumer research 29 (4), 595-600, 2003 | 3858 | 2003 |
| A Framework for Marketing Management PKKL Keller | 3278* | |
| Marketing Management PKKL Keller | 3180* | 2009 |
| Manajemen Pemasaran edisi 13 jilid 2 P Kotler, KL Keller Erlangga, 2021 | 2838 | 2021 |
| Marketing para o século XXI P Kotler, KL Keller Pearson Prentice Hall, 2006 | 2834 | 2006 |
| The effects of sequential introduction of brand extensions KL Keller, DA Aaker Journal of marketing research 29 (1), 35-50, 1992 | 2557 | 1992 |
| Manajemen pemasaran edisi ketiga belas P Kotler, KL Keller Jakarta: Erlangga 64, 2009 | 2439* | 2009 |
| Building strong brands in a modern marketing communications environment KL Keller The evolution of integrated marketing communications, 65-81, 2013 | 2394 | 2013 |
| Keller. 2009 P Kotler, L Kevin Manajemen pemasaran 13, 2011 | 2108 | 2011 |
| Understanding retail branding: conceptual insights and research priorities KL Ailawadi, KL Keller Journal of retailing 80 (4), 331-342, 2004 | 1963 | 2004 |
