Why am I seeing this ad? The effect of ad transparency on ad effectiveness T Kim, K Barasz, LK John Journal of Consumer Research 45 (5), 906-932, 2019 | 239 | 2019 |
Hiding personal information reveals the worst LK John, K Barasz, MI Norton Proceedings of the National Academy of Sciences 113 (4), 954-959, 2016 | 97 | 2016 |
Ads that don't overstep LK John, T Kim, K Barasz Harvard Business Review, 2018 | 68 | 2018 |
Pseudo-set framing. K Barasz, LK John, EA Keenan, MI Norton Journal of Experimental Psychology: General 146 (10), 1460, 2017 | 40 | 2017 |
Inequality in socially permissible consumption SF Hagerty, K Barasz Proceedings of the National Academy of Sciences 117 (25), 14084-14093, 2020 | 37 | 2020 |
The role of (dis) similarity in (mis) predicting others’ preferences K Barasz, T Kim, LK John Journal of Marketing Research 53 (4), 597-607, 2016 | 26 | 2016 |
Consumer disclosure T Kim, K Barasz, LK John Consumer Psychology Review 4 (1), 59-69, 2021 | 12 | 2021 |
Calculators for women: When identity-based appeals alienate consumers T Kim, K Barasz, MI Norton, LK John Journal of the Association for Consumer Research 8 (1), 72-82, 2023 | 11 | 2023 |
From mix-and-match to head-to-toe: how brand combinations affect observer trust I Engeler, K Barasz Journal of Consumer Research 48 (4), 562-585, 2021 | 11 | 2021 |
Economic inequality shapes judgments of consumption SF Hagerty, K Barasz, MI Norton Journal of Consumer Psychology 32 (1), 162-164, 2022 | 9 | 2022 |
I know why you voted for Trump:(Over) inferring motives based on choice K Barasz, T Kim, I Evangelidis Cognition 188, 85-97, 2019 | 8 | 2019 |
Why am I seeing this ad T Kim, K Barasz, LK John, A Morales The effect of ad, 2019 | 8 | 2019 |
Hoping for the worst? A paradoxical preference for bad news K Barasz, SF Hagerty Journal of Consumer Research 48 (2), 270-288, 2021 | 6 | 2021 |
Choice perception: Making sense (and nonsense) of others’ decisions K Barasz, T Kim Current opinion in psychology 43, 176-181, 2022 | 4 | 2022 |
Calculators for women: When identity appeals provoke backlash T Kim, K Barasz, L John, MI Norton Harvard Business School, 2019 | 4 | 2019 |
Unhealthy consumerism: The challenge of trading off price and quality in health care K Barasz, PA Ubel Behavioural Public Policy 2 (1), 41-55, 2018 | 4 | 2018 |
Motivated Inferences of Price and Quality in Healthcare Decisions E Prinsloo, K Barasz, PA Ubel Journal of the Association for Consumer Research 7 (2), 186-197, 2022 | 3 | 2022 |
Patient perceptions of diagnostic certainty at discharge and patient satisfaction in the emergency department. SF Hagerty, RC Burke, LM Isbell, K Barasz, P Smulowitz Academic Emergency Medicine 28 (11), 2021 | 3 | 2021 |
Norton (in press),“Pseudo-Set Framing,” K Barasz, L John, EA Keenan, I Michael Journal of Experimental Psychology: General, 0 | 2 | |
Opportunity Neglect: An Aversion to Low-Probability Gains E Prinsloo, K Barasz, LK John, MI Norton Psychological Science 33 (11), 1857-1866, 2022 | | 2022 |