| Brand heritage and the renaissance of Cunard BT Hudson European Journal of Marketing 45 (9/10), 1538-1556, 2011 | 197 | 2011 |
| Corporate heritage brands: Mead's theory of the past JMT Balmer, BT Hudson Corporate Communications: An International Journal, 2013 | 132* | 2013 |
| Innovation through acquisition BT Hudson Cornell Hotel and Restaurant Administration Quarterly 35 (3), 82-87, 1994 | 37 | 1994 |
| Industrial cuisine revisited BT Hudson Cornell Hotel and Restaurant Administration Quarterly 38 (3), 81-87, 1997 | 16 | 1997 |
| Venture capital in the restaurant industry BT Hudson The Cornell Hotel and Restaurant Administration Quarterly 36 (3), 50-61, 1995 | 15 | 1995 |
| Industrial cuisine BT Hudson The Cornell Hotel and Restaurant Administration Quarterly 34 (6), 73-79, 1993 | 10 | 1993 |
| Longevity among leading brands BT Hudson Working Paper]. Boston, USA: Boston University, 2007 | 6 | 2007 |
| Brand Heritage and Heritage Tourism B Hudson Boston Hospitality Review 1 (3), 12-16, 2013 | 5 | 2013 |
| 10 Approaches to Corporate Heritage Brand Management: The Cases of Cunard and Ritz Carlton BT Hudson Foundations of Corporate Heritage, 2017 | 4 | 2017 |
| The Prevalence of Longevity Among Leading Brands B Hudson Boston Hospitality Review 2 (3), 14-21, 2014 | 4 | 2014 |
| Inducing omni-temporality: product heritage appropriation in corporate heritage brand construction P Mir Bernal, F Pecot, B Hudson, V de Barnier Journal of Brand Management 30 (2), 144-156, 2023 | 3 | 2023 |
| Brand Heritage BT Hudson Wiley Encyclopedia of Management, 2015 | 3 | 2015 |
| The Pricing Effects of Heritage at an Iconic Hotel B Hudson Boston Hospitality Review 3 (2), 18-28, 2015 | 2 | 2015 |
| Roman Ways: The Endurance of Patterns in Travel and Hospitality from Antiquity B Hudson Boston Hospitality Review 2 (1), 16-22, 2014 | 2 | 2014 |
| The Cradle of American Hospitality B Hudson Boston Hospitality Review 1 (1), 27-32, 2012 | 2 | 2012 |
| Special Session: The (Co-) creation of Brand Heritage: An Abstract F Pecot, M Burghausen, J Butcher, B Hudson, G Wyner Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020 | 1 | 2020 |
| The historical origins of American higher education for business BT Hudson Boston University, 2007 | 1 | 2007 |
| 5 Corporate Heritage Brands: MeadĒs Theory of the Past JMT Hudson, Bradford T. and Balmer Foundations of Corporate Heritage, 2017 | | 2017 |
| The role of corporate vehicle museums in consumer brand engagement BT Hudson Automobile Heritage and Tourism, 208-224, 2016 | | 2016 |
| Cunard in Boston B Hudson Boston Hospitality Review 2 (4), 32-42, 2015 | | 2015 |
John M T BalmerProfessor of Corporate Marketing Brunel University LondonVerified email at brunel.ac.uk
