| Retirement motivation among ‘Malaysia My Second Home’ participants KM Wong, G Musa Tourism Management 40, 141-154, 2014 | 142 | 2014 |
| Malaysia My Second Home: The influence of push and pull motivations on satisfaction BKM Wong, G Musa, AZ Taha Tourism Management 61, 394-410, 2017 | 136 | 2017 |
| How satisfied are inbound medical tourists in Malaysia? A study on private hospitals in Kuala Lumpur G Musa, DR Doshi, KM Wong, T Thirumoorthy Journal of Travel & Tourism Marketing 29 (7), 629-646, 2012 | 132 | 2012 |
| Medical Tourism Destination SWOT Analysis: A Case Study of Malaysia, Thailand, Singapore and India KM Wong, P Velasamy, TN Tengku Arshad SHS Web of Conferences 12, 01037, 2014 | 121 | 2014 |
| Medical tourism in Malaysia: How can we better identify and manage its advantages and disadvantages? O Meghann, KM Wong, CK Chan Global Health Action, 2014 | 97 | 2014 |
| The future of health tourism in the industrial revolution 4.0 era BKM Wong, SAS Hazley Journal of Tourism Futures 7 (2), 267-272, 2020 | 91 | 2020 |
| Medical Tourism in Asia: Thailand, Singapore, Malaysia, and India, Chapter 11 KM Wong, G Musa Medical Tourism: The Ethics, Regulation, and Marketing of Health Mobility …, 2012 | 82* | 2012 |
| Branding satisfaction in the airline industry: A comparative study of Malaysia Airlines and Air Asia KM Wong, M Ghazali African Journal of Business Management 5 (8), 3410-3423, 2011 | 69 | 2011 |
| International Second Home Retirement Motives in Malaysia: Comparing British and Japanese Retirees KM Wong, M Ghazali Asia Pacific Journal of Tourism Research 20 (9), 1041-1062, 2015 | 47 | 2015 |
| A review of philosophical assumptions in management research KM Wong, G Musa, ESK Wong African Journal of Business Management 5 (29), 11546-11550, 2011 | 31 | 2011 |
| Challenges of International Retirees in Second Home Destination: A Phenomenological Analysis KM Wong, G Musa Tourism Management Perspectives 15, 81-90, 2015 | 28 | 2015 |
| SCUBA Diving Motivation, Chapter 6 KM Wong, T Thirumoorthy, G Musa SCUBA Diving Tourism: Contemporary Geographies of Leisure, Tourism and …, 2013 | 22* | 2013 |
| Systems and methods for applying customer DNA to airline service and customer relationship management environments E Cash, A Ngu, R DeWulf, M Whitman, C Medua, R Murphy, K Carter, ... US Patent App. 10/441,449, 2004 | 17 | 2004 |
| Malaysia My Second Home (MM2H): Retirees' demographic profile and spending dynamics BKM Wong, G Musa Tourism Management 60, 42-46, 2016 | 16 | 2016 |
| SCUBA Diving Satisfaction, Chapter 9 T Thirumoorthy, KM Wong, G Musa SCUBA Diving Tourism: Contemporary Geographies of Leisure, Tourism and …, 2013 | 15* | 2013 |
| Medical tourism: the ethics, regulation and marketing of health mobility WK Mun, G Musa An Investigation of Korean Health Tourists’ Behavior: Benefit Sought, Brand …, 2013 | 11 | 2013 |
| Conceptualizing essential components affecting health tourism satisfaction in asia: does context matter? M Sarker, N Kasem, BKM Wong, S Moghavvemi Journal of Quality Assurance in Hospitality & Tourism 23 (5), 1107-1135, 2022 | 9 | 2022 |
| SATISFACTION OF HERITAGE HOTELS’ PATRONS IN PENANG ISLAND: A RESEARCH NOTE KM Wong, CYN Ng, V Valerian, MG Battistotti International Journal of Business and Society 15 (2), 2014 | 9 | 2014 |
| Antecedents of Consumer Loyalty CYN Ng, BKM Wong, E Ma The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism, 2017 | 8* | 2017 |
| Transnational behaviour among malaysia my second home (Mm2h) participants in malaysia: An exploratory study BKM Wong, G Musa Kajian Malaysia 38 (1), 19-177, 2020 | 4 | 2020 |
Thinaranjeney ThirumoorthiUniversity of MalayaVerified email at um.edu.my
Thinaranjeney ThirumoorthiUniversity of MalayaVerified email at um.edu.my