Avi Shankar

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Robin CannifordUniversity of GalwayVerified email at universityofgalway.ie
bernard covaProfessor of Marketing, Kedge Business SchoolVerified email at kedgebs.com
Robert V. KozinetsProfessor, University of Southern CaliforniaVerified email at usc.edu
Adam JoinsonProfessor of Information Systems, University of Bath, UKVerified email at bath.ac.uk
Ben MarderUniversity of EdinburghVerified email at ed.ac.uk
Ekant VeerUniversity of Canterbury, New ZealandVerified email at canterbury.ac.nz
Adrienne EvansCoventry UniversityVerified email at coventry.ac.uk
Sarah RileyMassey UniversityVerified email at massey.ac.nz
David HoughtonUniversity of LeicesterVerified email at leicester.ac.uk
Alina Mia UdallNewcastle UniversityVerified email at bath.edu
Simon B. de JongProfessor / Hoogleraar, Maastricht University, The NetherlandsVerified email at maastrichtuniversity.nl
Judith de GrootUniversity of GroningenVerified email at rug.nl
Michael BeverlandProfessor of Marketing, University of SussexVerified email at sussex.ac.uk
Cherrier HeleneSkema Business SchoolVerified email at skema.edu
rajani naidooVice-President (Community and Inclusion) and Professor of Higher Education Management University ofVerified email at bath.ac.uk
Maurice PattersonUniversity of LimerickVerified email at ul.ie
Fiona SpotswoodUniversity of BristolVerified email at bristol.ac.uk
Stephen R. O SullivanUniversity College Cork, CUBSVerified email at ucc.ie
Giana M. EckhardtProfessor of Marketing, King's College LondonVerified email at kcl.ac.uk
Sean SandsProfessor of Marketing & Department Chair, Swinburne University of TechnologyVerified email at swin.edu.au

Avi Shankar

University of Bath

Verified email at bath.ac.uk

Professor of Consumer Research


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Consumer tribes B Cova, RV Kozinets, A Shankar Routledge, 2007	820	2007
Understanding consumption: Contributions from a narrative perspective A Shankar, R Elliott, C Goulding Journal of marketing Management 17 (3-4), 429-453, 2001	505	2001
Consumer empowerment: a Foucauldian interpretation A Shankar, H Cherrier, R Canniford European Journal of Marketing 40 (9/10), 1013-1030, 2006	421	2006
Working weeks, rave weekends: identity fragmentation and the emergence of new communities C Goulding, A Shankar, R Elliott Consumption, Markets and Culture 5 (4), 261-284, 2002	412	2002
Purifying practices: How consumers assemble romantic experiences of nature R Canniford, A Shankar Journal of Consumer Research 39 (5), 1051-1069, 2013	401	2013
Technologies of sexiness: Theorizing women’s engagement in the sexualization of culture A Evans, S Riley, A Shankar Feminism & psychology 20 (1), 114-131, 2010	377	2010
The consumerist turn in higher education: Policy aspirations and outcomes R Naidoo, A Shankar, E Veer Journal of marketing management 27 (11-12), 1142-1162, 2011	353	2011
Learning to be tribal: facilitating the formation of consumer tribes C Goulding, A Shankar, R Canniford European Journal of Marketing 47 (5/6), 813-832, 2013	345	2013
The marketplace management of illicit pleasure C Goulding, A Shankar, R Elliott, R Canniford Journal of Consumer Research 35 (5), 759-771, 2009	330	2009
Identity, consumption and narratives of socialization A Shankar, R Elliott, JA Fitchett Marketing Theory 9 (1), 75-94, 2009	298	2009
Critical marketing M Saren, P Maclaran, C Goulding, R Elliott, M Caterall Routledge, 2012	205*	2012
Tribes, Inc.: The new world of tribalism B Cova, RV Kozinets, A Shankar Consumer tribes, 19-42, 2012	204	2012
“It’s not easy living a sustainable lifestyle”: How greater knowledge leads to dilemmas, tensions and paralysis C Longo, A Shankar, P Nuttall Journal of Business Ethics 154, 759-779, 2019	184	2019
Lost in music? Subjective personal introspection and popular music consumption A Shankar Qualitative Market Research: An International Journal 3 (1), 27-37, 2000	154	2000
Club culture, neotribalism and ritualised behaviour C Goulding, A Shankar Annals of Tourism Research 38 (4), 1435-1453, 2011	146	2011
The extended ‘chilling’effect of Facebook: The cold reality of ubiquitous social networking B Marder, A Joinson, A Shankar, D Houghton Computers in Human Behavior 60, 582-592, 2016	129	2016
Heaven knows I'm miserable now A Shankar, J Whittaker, JA Fitchett Marketing Theory 6 (4), 485-505, 2006	125	2006
Having, being and consumption A Shankar, JA Fitchett Journal of Marketing Management 18 (5-6), 501-516, 2002	122	2002
Interpretive consumer research: two more contributions to theory and practice A Shankar, C Goulding Qualitative Market Research: An International Journal 4 (1), 7-16, 2001	115	2001
Strength matters: Self-presentation to the strongest audience rather than lowest common denominator when faced with multiple audiences in social network sites B Marder, A Joinson, A Shankar, K Thirlaway Computers in Human Behavior 61, 56-62, 2016	110	2016

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