John M T Balmer
Title
Cited by
Cited by
Year
'Corporate identity',
JMT Balmer
The IEBM encyclopedia of marketing. Baker, MJ. (ed.), pp. 732 - 746, 1999
3056*1999
Relations between organizational culture, identity and image
MJ Hatch, M Schultz
European Journal of marketing, 1997
22101997
Corporate marketing: Integrating corporate identity, corporate branding, corporate communications, corporate image and corporate reputation
JMT Balmer, SA Greyser
European journal of marketing, 2006
1837*2006
Managing corporate image and corporate reputation
ER Gray, JMT Balmer
Long range planning 31 (5), 695-702, 1998
16841998
Corporate brands: what are they? What of them?
JMT Balmer, ER Gray
European journal of marketing, 2003
14512003
Corporate identity and the advent of corporate marketing
JMT Balmer
Journal of marketing management 14 (8), 963-996, 1998
9281998
Revealing the corporation: perspectives on identity, image, reputation, corporate branding, and corporate-level marketing: an anthology
JMT Balmer, SA Greyser
Routledge, London and New York, 2003
8732003
Corporate branding and connoisseurship
JMT Balmer
Journal of General management 21 (1), 24-46, 1995
8681995
Towards a framework for managing corporate identity
JMT Balmer, CBM van Riel, N Markwick, C Fill
European Journal of marketing, 1997
7841997
Corporate identity and corporate communications: creating a competitive advantage
BJMT Gray ER
Industrial and Commercial Training 32 (7), 256-262, 2000
778*2000
Social identity, organizational identity and corporate identity: Towards an integrated understanding of processes, patternings and products
JP Cornelissen, SA Haslam, JMT Balmer
British Journal of Management 18 (s1), S1-S16, 2007
7012007
Managing the multiple identities of the corporation (republished article: appeared in the California Management Review in 2002)
JMT Balmer, SA Greyser
Routledge, London, 2003
677*2003
Managing the multiple identities of the corporation
JMT Balmer, SA Greyser
California Management Review 44 (3), 72-86, 2002
6772002
Corporate marketing and service brands‐Moving beyond the fast‐moving consumer goods model
MHB McDonald, L De Chernatony, F Harris
European journal of marketing, 2001
5432001
Corporate brands with a heritage
M Urde, SA Greyser, JMT Balmer
Journal of Brand Management 15 (1), 4-19, 2007
5272007
Corporate rebranding: destroying, transferring or creating brand equity?
JMT Balmer, A Mukherjee, SA Greyser, P Jenster, L Muzellec, M Lambkin
European journal of marketing, 2006
5172006
Relationships between personal and corporate reputation
DB Bromley
European journal of marketing, 2001
5062001
Identity based views of the corporation: Insights from corporate identity, organisational identity, social identity, visual identity, corporate brand identity and corporate image
JMT Balmer
European Journal of Marketing, 2008
5022008
The acid test of corporate identity management™
JMT Balmer, GB Soenen
Journal of marketing management 15 (1-3), 69-92, 1999
4981999
Visual identity: trappings or substance?
MJ Baker, JMT Balmer
European Journal of Marketing 31 (5/6), 366-382, 1997
4871997
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