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Ulrike Gretzel
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Netnography
RV Kozinets, U Gretzel
Encyclopedia of Tourism Management and Marketing, 1-3, 2022
48912022
Role of social media in online travel information search
Z Xiang, U Gretzel
Tourism management 31 (2), 179-188, 2010
41312010
Use and impact of online travel reviews
U Gretzel, KH Yoo
Information and communication technologies in tourism 2008, 35-46, 2008
16582008
Smart tourism: foundations and developments
U Gretzel, M Sigala, Z Xiang, C Koo
Electronic markets 25 (3), 179-188, 2015
14632015
Conceptual foundations for understanding smart tourism ecosystems
U Gretzel, H Werthner, C Koo, C Lamsfus
Computers in Human Behavior 50, 558-563, 2015
6692015
Success factors for destination marketing web sites: A qualitative meta-analysis
YA Park, U Gretzel
Journal of travel research 46 (1), 46-63, 2007
6662007
Searching for the future: Challenges faced by destination marketing organizations
U Gretzel, DR Fesenmaier, S Formica, JT O’Leary
Journal of Travel Research 45 (2), 116-126, 2006
6382006
Social media in travel, tourism and hospitality: Theory, practice and cases
M Sigala, E Christou, U Gretzel
Ashgate Publishing, Ltd., 2012
6302012
Influence of personality on travel-related consumer-generated media creation
KH Yoo, U Gretzel
Computers in human behavior 27 (2), 609-621, 2011
6052011
Preparing for the new economy: Advertising strategies and change in destination marketing organizations
U Gretzel, YL Yuan, DR Fesenmaier
Journal of travel Research 39 (2), 146-156, 2000
5762000
Intelligent systems in tourism: A social science perspective
U Gretzel
Annals of tourism research 38 (3), 757-779, 2011
5292011
What motivates consumers to write online travel reviews?
KH Yoo, U Gretzel
Information Technology & Tourism 10 (4), 283-295, 2008
5152008
Online travel review study: Role and impact of online travel reviews
U Gretzel, KH Yoo, M Purifoy
Texas A & M University. Department of Recreation, Park and Tourism Sciences …, 2007
4702007
The transformation of consumer behaviour
U Gretzel, DR Fesenmaier, JT O’leary
Tourism business frontiers: Consumers, products and industry 9, 18, 2006
4332006
Comparison of deceptive and truthful travel reviews
KH Yoo, U Gretzel
ENTER, 37-47, 2009
2952009
e-Tourism beyond COVID-19: a call for transformative research
U Gretzel, M Fuchs, R Baggio, W Hoepken, R Law, J Neidhardt, ...
Information Technology & Tourism 22 (2), 187-203, 2020
2942020
Designing persuasive destination websites: A mental imagery processing perspective
W Lee, U Gretzel
Tourism management 33 (5), 1270-1280, 2012
2732012
Conceptualizing the creative tourist class: Technology, mobility, and tourism experiences
U Gretzel, T Jamal
Tourism Analysis 14 (4), 471-481, 2009
2572009
Pricing in the sharing economy: A hedonic pricing model applied to Airbnb listings
C Gibbs, D Guttentag, U Gretzel, J Morton, A Goodwill
Journal of Travel & Tourism Marketing 35 (1), 46-56, 2018
2542018
Selfie-taking as touristic looking
A Dinhopl, U Gretzel
Annals of Tourism Research 57, 126-139, 2016
2532016
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