Ulrike Gretzel

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Daniel R FesenmaierModul University ViennaVerified email at modul.ac.at
Kyung-Hyan (Angie) YooProfessor, William Paterson UniversityVerified email at wpunj.edu
Zheng Xiang 向征Howard Feiertag Department of Hospitality & Tourism Management, Virginia TechVerified email at vt.edu
Chulmo KooKyung Hee UniversityVerified email at khu.ac.kr
Yeong-Hyeon HwangDong-A UniversityVerified email at dau.ac.kr
Marianna SigalaUniversity of South AustraliaVerified email at unisa.edu.au
Anne HardyAssociate Professor in Tourism, University of TasmaniaVerified email at utas.edu.au
Yulan (Yoyo) YuanAssociate professor, Tunghai UniversityVerified email at go.thu.edu.tw
Hannes WerthnerProfessor TU WienVerified email at ec.tuwien.ac.at
Klaus ten HagenProfessor of Databases / Data Mining, University of Applied Science Zittau/GoerlitzVerified email at HSZG.de
Marko ModschingHochschule Zittau GörlitzVerified email at modsching.com
Rob LawProfessor of Technology Management, The Hong Kong Polytechnic UniversityVerified email at polyu.edu.hk
Anja DinhoplResearch Manager, FacebookVerified email at fb.com
Jamie MurphyUniversity of Eastern Finland; Lead Academic, Google AdGrants Online MarketingVerified email at uef.fi
Markus ZankerFree University of Bolzano-BozenVerified email at unibz.it
Joseph O'LearyProfessor, Colorado State UniversityVerified email at colostate.edu
Florian J ZachVirginia TechVerified email at vt.edu
Jing GeUniversity of California, BerkeleyVerified email at berkeley.edu
Woojin LeeArizona State UniversityVerified email at asu.edu
Evangelos ChristouProfessor of Tourism Marketing, International Hellenic UniversityVerified email at ihu.gr

Ulrike Gretzel

Senior Fellow, University of Southern California

Verified email at usc.edu - Homepage

tourism persuasion social media technology adoption intelligent systems


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Role of social media in online travel information search Z Xiang, U Gretzel Tourism management 31 (2), 179-188, 2010	3546	2010
Use and impact of online travel reviews U Gretzel, KH Yoo Information and communication technologies in tourism 2008, 35-46, 2008	1442	2008
Smart tourism: foundations and developments U Gretzel, M Sigala, Z Xiang, C Koo Electronic Markets 25 (3), 179-188, 2015	1038	2015
Success factors for destination marketing web sites: A qualitative meta-analysis YA Park, U Gretzel Journal of travel research 46 (1), 46-63, 2007	595	2007
Searching for the future: Challenges faced by destination marketing organizations U Gretzel, DR Fesenmaier, S Formica, JT O’Leary Journal of Travel Research 45 (2), 116-126, 2006	583	2006
Social media in travel, tourism and hospitality: Theory, practice and cases M Sigala, E Christou, U Gretzel Ashgate Publishing, Ltd., 2012	538	2012
Preparing for the new economy: Advertising strategies and change in destination marketing organizations U Gretzel, YL Yuan, DR Fesenmaier Journal of travel Research 39 (2), 146-156, 2000	516	2000
Conceptual foundations for understanding smart tourism ecosystems U Gretzel, H Werthner, C Koo, C Lamsfus Computers in Human Behavior 50, 558-563, 2015	490	2015
Influence of personality on travel-related consumer-generated media creation KH Yoo, U Gretzel Computers in human behavior 27 (2), 609-621, 2011	487	2011
What motivates consumers to write online travel reviews? KH Yoo, U Gretzel Information Technology & Tourism 10 (4), 283-295, 2008	453	2008
Intelligent systems in tourism: A social science perspective U Gretzel Annals of tourism research 38 (3), 757-779, 2011	449	2011
Online travel review study: Role and impact of online travel reviews U Gretzel, KH Yoo, M Purifoy Texas A & M University. Department of Recreation, Park and Tourism Sciences …, 2007	407	2007
The transformation of consumer behaviour U Gretzel, DR Fesenmaier, JT O’leary Tourism business frontiers: Consumers, products and industry, 9-18, 2006	391	2006
Comparison of deceptive and truthful travel reviews KH Yoo, U Gretzel Information and communication technologies in tourism 2009, 37-47, 2009	257	2009
Designing persuasive destination websites: A mental imagery processing perspective W Lee, U Gretzel Tourism management 33 (5), 1270-1280, 2012	228	2012
Use of dynamic pricing strategies by Airbnb hosts C Gibbs, D Guttentag, U Gretzel, L Yao, J Morton International Journal of Contemporary Hospitality Management, 2018	223	2018
Conceptualizing the creative tourist class: Technology, mobility, and tourism experiences U Gretzel, T Jamal Tourism Analysis 14 (4), 471-481, 2009	219	2009
Intelligent systems for tourism S Staab, H Werthner, F Ricci, A Zipf, U Gretzel, DR Fesenmaier, C Paris, ... IEEE Annals of the History of Computing 17 (06), 53-64, 2002	202	2002
Trust in travel-related consumer generated media KH Yoo, Y Lee, U Gretzel, DR Fesenmaier Information and communication technologies in tourism 2009, 49-59, 2009	199	2009
Consumer generated content–trends and implications for branding U Gretzel E-review of Tourism Research 4 (3), 9-11, 2006	199	2006

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