| Spatial competition with endogenous location choices: An application to discount retailing T Zhu, V Singh QME 7, 1-35, 2009 | 176 | 2009 |
| Sharing economy: Review of current research and future directions C Narasimhan, P Papatla, B Jiang, PK Kopalle, PR Messinger, S Moorthy, ... Customer needs and solutions 5, 93-106, 2018 | 150 | 2018 |
| Market structure and competition in the retail discount industry T Zhu, V Singh, MD Manuszak Journal of Marketing Research 46 (4), 453-466, 2009 | 112 | 2009 |
| Sensor data and behavioral tracking: Does usage-based auto insurance benefit drivers? M Soleymanian, CB Weinberg, T Zhu Marketing Science 38 (1), 21-43, 2019 | 100 | 2019 |
| Local competition, entry, and agglomeration T Zhu, V Singh, A Dukes Quantitative Marketing and Economics 9, 129-154, 2011 | 96* | 2011 |
| Pricing and market concentration in oligopoly markets V Singh, T Zhu Marketing Science 27 (6), 1020-1035, 2008 | 80 | 2008 |
| Days on market and home sales C Tucker, J Zhang, T Zhu The RAND Journal of Economics 44 (2), 337-360, 2013 | 72 | 2013 |
| Insight is power: Understanding the terms of the consumer-firm data exchange M Krafft, V Kumar, C Harmeling, S Singh, T Zhu, J Chen, T Duncan, ... Journal of Retailing 97 (1), 133-149, 2021 | 69 | 2021 |
| Complementarities and the demand for home broadband internet services H Liu, PK Chintagunta, T Zhu Marketing Science 29 (4), 701-720, 2010 | 58 | 2010 |
| Discrete choice models of firms’ strategic decisions M Draganska, S Misra, V Aguirregabiria, P Bajari, L Einav, P Ellickson, ... Marketing Letters 19, 399-416, 2008 | 56* | 2008 |
| Marketing-mix response across retail formats: the role of shopping trip types P Jindal, T Zhu, P Chintagunta, S Dhar Journal of Marketing 84 (2), 114-132, 2020 | 51* | 2020 |
| Mobile hailing technology and taxi driving behaviors Y Wang, C Wu, T Zhu Marketing Science 38 (5), 734-755, 2019 | 42* | 2019 |
| Can price matching defeat showrooming C Wu, K Wang, T Zhu University of California, Haas School of Business, Berkeley, 2015 | 40* | 2015 |
| Wireless carriers’ exclusive handset arrangements: An empirical look at the iPhone T Zhu, H Liu, PK Chintagunta Customer Needs and Solutions 2, 177-190, 2015 | 29* | 2015 |
| Ignoring your best customer? An investigation of customer satisfaction, customer retention and their financial impact B Sun, R Wilcox, T Zhu Profit Maximization Through Customer Relationship Marketing, 87-116, 2014 | 29* | 2014 |
| Large-scale microanalysis of US household food carbon footprints and reduction potentials L Song, H Cai, T Zhu Environmental Science & Technology 55 (22), 15323-15332, 2021 | 17 | 2021 |
| Upselling versus upsetting customers? a model of intrinsic and extrinsic incentives J Ni, Q Shen, T Zhu Working paper, 2015 | 11 | 2015 |
| How multiple anchors affect judgment: Evidence from the lab and eBay Y Zhang, Y Li, T Zhu Columbia Business School Research Paper, 2014 | 7 | 2014 |
| Privacy concerns, economic benefits, and consumer decisions: a multi-period panel study of consumer choices in the automobile insurance industry M Soleymanian, C Weinberg, T Zhu Economic Benefits, and Consumer Decisions: A Multi-Period Panel Study of …, 2021 | 5 | 2021 |
| Where you live matters: The impact of offline retail density on mobile shopping app usage X Cui, T Zhu, Y Chen Journal of Retailing, 2023 | 4* | 2023 |
