| Strategies for Two-Sided Markets T Eisenmann Harvard Business Review, 2006 | 3188 | 2006 |
| Platform Envelopment TR Eisenmann, G Parker, MW Van Alstyne Strategic Management Journal 32 (12), 2011 | 1602 | 2011 |
| Platform Envelopment T Eisenmann, G Parker, M Van Alstyne Strategic Management Journal 32 (12), 1270-1285, 2011 | 1602 | 2011 |
| Opening platforms: how, when and why? TR Eisenmann, G Parker, M Van Alstyne Harvard Business School, 2008 | 952 | 2008 |
| Hypothesis-driven entrepreneurship: The lean startup TR Eisenmann Harvard Business School Entrepreneurial Management Case, 2012 | 491 | 2012 |
| Managing proprietary and shared platforms TR Eisenmann California Management Review 50 (4), 31-53, 2008 | 358* | 2008 |
| Entrepreneurship: A working definition TR Eisenmann Harvard Business Review 10 (5), 1-3, 2013 | 324 | 2013 |
| Internet business models: texts and cases TR Eisenmann, R Hallowell McGraw-Hill, Inc., 2001 | 297 | 2001 |
| The effects of CEO equity ownership and firm diversification on risk taking TR Eisenmann Strategic Management Journal 23 (6), 513-534, 2002 | 281 | 2002 |
| Internet companies' growth strategies: determinants of investment intensity and long‐term performance TR Eisenmann Strategic Management Journal 27 (12), 1183-1204, 2006 | 250 | 2006 |
| Why startups fail: A new roadmap for entrepreneurial success T Eisenmann Crown Currency, 2021 | 173 | 2021 |
| The entrepreneurial M-form: Strategic integration in global media firms TR Eisenmann, JL Bower Organization Science 11 (3), 348-355, 2000 | 171 | 2000 |
| Platform-mediated networks: definitions and core concepts TR Eisenmann Harvard Business Review Press (China Case Studies), 2006 | 90 | 2006 |
| Winner-take-all in networked markets TR Eisenmann Harvard Business Review Press (China Case Studies), 2006 | 84 | 2006 |
| Google Inc. B Edelman, TR Eisenmann | 49* | 2010 |
| Managing networked businesses: Course overview for educators T Eisenmann Harvard business school note, 1-65, 2007 | 48 | 2007 |
| Navigating the multimedia landscape J Hagel, TR Eisenmann The McKinsey Quarterly, 39, 1994 | 48 | 1994 |
| Business model analysis for entrepreneurs TR Eisenmann Harvard Business School Entrepreneurial Management Case, 2012 | 47 | 2012 |
| A staged solution to the catch-22 A Hagiu, T Eisenmann Harvard Business Review, 2007 | 38 | 2007 |
| Staging two-sided platforms TR Eisenmann, A Hagiu | 38 | 2007 |
