| Brand authenticity: An integrative framework and measurement scale F Morhart, L Malär, A Guèvremont, F Girardin, B Grohmann Journal of consumer psychology 25 (2), 200-218, 2015 | 1051 | 2015 |
| The brand authenticity effect: situational and individual-level moderators A Guèvremont, B Grohmann European Journal of Marketing 50 (3/4), 602-620, 2016 | 107 | 2016 |
| Does brand authenticity alleviate the effect of brand scandals? A Guèvremont, B Grohmann Journal of Brand Management 25, 322-336, 2018 | 72 | 2018 |
| Consonants in brand names influence brand gender perceptions A Guevremont, B Grohmann European Journal of Marketing 49 (1/2), 101-122, 2015 | 65 | 2015 |
| Creating and interpreting brand authenticity: The case of a young brand A Guèvremont Journal of Consumer Behaviour 17 (6), 505-518, 2018 | 53 | 2018 |
| The impact of brand personality on consumer responses to persuasion attempts A Guèvremont, B Grohmann Journal of Brand Management 20, 518-530, 2013 | 50 | 2013 |
| Brand hypocrisy from a consumer perspective: scale development and validation A Guèvremont Journal of Product & Brand Management 28 (5), 598-613, 2019 | 41 | 2019 |
| Femvertising or femwashing? Women's perceptions of authenticity V Hainneville, A Guèvremont, É Robinot Journal of consumer behaviour 22 (4), 933-941, 2023 | 37 | 2023 |
| Effects of retailer post-purchase guarantee policies on consumer perceptions with the moderating influence of financial risk and product complexity A d’Astous, A Guèvremont Journal of Retailing and Consumer Services 15 (4), 306-314, 2008 | 37 | 2008 |
| Can Human Brands Help Consumers Eat Better? Influence of Emotional Brand Attachment, Self-Identification and Brand Authenticity on Consumer Eating Habits A Guèvremont Journal of Consumer Behaviour, 2020 | 19 | 2020 |
| Improving consumers’ eating habits: what if a brand could make a difference? A Guèvremont Journal of Consumer Marketing 36 (7), 885-900, 2019 | 17 | 2019 |
| Can good news be bad? The role of brand communication strategy and brand commitment in the announcement of product improvements A Guèvremont, B Grohmann Journal of Marketing Communications 20 (5), 352-365, 2014 | 12 | 2014 |
| Why does this brand speak to me? Conceptualization, scale development, and validation of brand relevance A Guèvremont, F Durif, CG Grappe Journal of Promotion Management 27 (5), 609-629, 2021 | 9 | 2021 |
| Brand authenticity: An integrative framework F Girardin, A Guèvremont, F Morhart, LA Malär, B Grohmann | 7 | 2013 |
| Positive behavioral change during the COVID‐19 crisis: The role of optimism and collective resilience A Guèvremont, C Boivin, F Durif, R Graf Journal of Consumer Behaviour 21 (6), 1293-1306, 2022 | 6 | 2022 |
| 9-C: Brand Authenticity Revisited: the Case of Three Times a Day A Guèvremont ACR North American Advances, 2017 | 1 | 2017 |
| Consumer Reactions to Brand Scandals: the Role of Brand Authenticity A Guèvremont, B Grohmann ACR North American Advances, 2015 | 1 | 2015 |
| Dear Brand, Please Help me to Become a True-Man Out of the Truman: The Role of Brand Authenticity LA Malär, F Morhart, F Girardin, A Guèvremont, B Grohmann | 1 | 2014 |
| The dynamic nature of brand authenticity for a new brand: Creating and maintaining perceptions through iconic, indexical, and existential cues S Joo, A Guèvremont Journal of Consumer Behaviour, 2024 | | 2024 |
| How do teenagers project their identity online, and what role do brands play in the process? A multimethod study on Instagram A Guèvremont, L Dubé-Beaudin Journal of Brand Strategy 12 (2), 174-193, 2023 | | 2023 |
Felicitas MorhartProfessor of Marketing, Faculty of Business and Economics (HEC), University of LausanneVerified email at unil.ch
