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Prem Shamdasani
Prem Shamdasani
Associate Professor of Marketing, NUS Business School
Verified email at nus.edu.sg - Homepage
Title
Cited by
Cited by
Year
Focus groups: Theory and practice
DW Stewart, PN Shamdasani
Sage publications, 2014
115522014
Exploring green consumers in an oriental culture: Role of personal and marketing mix factors.
P Shamdasani, GO Chon-Lin, D Richmond
Advances in consumer research 20 (1), 1993
4911993
Exploring language effects in ethnic advertising: A sociolinguistic perspective
S Koslow, PN Shamdasani, EE Touchstone
Journal of consumer research 20 (4), 575-585, 1994
4411994
Location, location, location: Insights for advertising placement on the web
PN Shamdasani, AJS Stanaland, J Tan
Journal of Advertising Research 41 (4), 7-21, 2001
4302001
Online focus groups
DW Stewart, P Shamdasani
Journal of Advertising 46 (1), 48-60, 2017
4292017
Antecedents and consequences of service quality in consumer evaluation of self-service internet technologies
P Shamdasani, A Mukherjee, N Malhotra
The service industries journal 28 (1), 117-138, 2008
3672008
Determinants of relationship quality and loyalty in personalized services
PN Shamdasani, AA Balakrishnan
Asia Pacific Journal of Management 17, 399-422, 2000
3212000
An experimental approach to investigating satisfaction andcontinuity in marketing alliances
PN Shamdasani, JN Sheth
European Journal of marketing 29 (4), 6-23, 1995
2851995
Focus group research: Exploration and discovery.
DW Stewart, PN Shamdasani
Sage Publications, Inc, 1998
2451998
Analyzing focus group data
DW Stewart, PN Shamdasani, DW Rook
Focus groups: Theory and practice 20, 115-140, 2007
1582007
Group depth interviews: Focus group research
DW Stewart, PN Shamdasani, DW Rook
The SAGE handbook of applied social research methods 2, 589-616, 2009
1242009
Applied social research methods series
DW Stewart, PN Shamdasani, D Rook
Focus groups: theory and practice. Thousand Oaks, CA: SAGE Publications, 2007
782007
Focus groups: Theory and practice
David W.. Stewart, Prem N.. Shamdasani
Sage Publications, 1990
751990
The linguistic servicescape: Speaking their language may not be enough
EE Touchstone, S Koslow, PN Shamdasani, S D'Alessandro
Journal of Business Research 72, 147-157, 2017
542017
The efficacy of power and influence strategies in a conventional channel: A Singapore perspective
P Shamdasani, H Tat Keh, K Ter‐Sin Chan
Journal of Business & Industrial Marketing 16 (1), 21-38, 2001
382001
Focus groups: Theory and practice
W Stewart David, PN Shamdasani
London: Sage, 1990
381990
Group dynamics and focus group research
DW Stewart, PN Shamdasani, DW Rook
Focus groups: Theory and practice 3, 2015
332015
Recruiting focus group participants and designing the interview guide
D Stewart, P Shamdasani, D Rook
Focus groups, 51-69, 2007
332007
An exploratory study of in-home shoppers in a concentrated retail market: the case of Singapore
PN Shamdasani, OG Yeow
Journal of Retailing and consumer Services 2 (1), 15-23, 1995
271995
The focus group moderator
DW Stewart, PN Shamdasani, DW Rook
Focus groups, 69-89, 2007
232007
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