| The theoretical separation of brand equity and brand value: Managerial implications for strategic planning RD Raggio, RP Leone Journal of Brand management 14, 380-395, 2007 | 468 | 2007 |
| Brand authenticity: Testing the antecedents and outcomes of brand management's passion for its products JG Moulard, RD Raggio, JAG Folse Psychology & marketing 33 (6), 421-436, 2016 | 323 | 2016 |
| Service network value co-creation: Defining the roles of the generic actor P Ekman, RD Raggio, SM Thompson Industrial Marketing Management 56, 51-62, 2016 | 152 | 2016 |
| Gratitude in relationship marketing: theoretical development and directions for future research R D. Raggio, A M. Walz, M Bose Godbole, J Anne Garretson Folse European Journal of Marketing 48 (1/2), 2-24, 2014 | 136 | 2014 |
| Gratitude works: its impact and the mediating role of affective commitment in driving positive outcomes RD Raggio, JAG Folse Journal of the Academy of Marketing Science 37, 455-469, 2009 | 121 | 2009 |
| Chasing brand value: Fully leveraging brand equity to maximise brand value RD Raggio, RP Leone Journal of Brand Management 16, 248-263, 2009 | 110 | 2009 |
| Disentangling the meanings of brand authenticity: The entity-referent correspondence framework of authenticity JG Moulard, RD Raggio, JAG Folse Journal of the Academy of Marketing Science 49, 96-118, 2021 | 102 | 2021 |
| Psychological ownership: a social marketing advertising message appeal? JAG Folse, JG Moulard, RD Raggio International Journal of Advertising 31 (2), 291-315, 2012 | 58 | 2012 |
| Brand creation vs acquisition in portfolio expansion strategy Y Damoiseau, WC Black, RD Raggio Journal of Product & Brand Management 20 (4), 268-281, 2011 | 55 | 2011 |
| Expressions of gratitude in disaster management: An economic, social marketing, and public policy perspective on post-Katrina campaigns RD Raggio, JAG Folse Journal of Public Policy & Marketing 30 (2), 168-174, 2011 | 53 | 2011 |
| Drivers of brand value, estimation of brand value in practice and use of brand valuation: Introduction to the special issue RD Raggio, RP Leone Journal of Brand Management 17 (1), 1-5, 2009 | 35 | 2009 |
| Emergent market innovation: A longitudinal study of technology-driven capability development and institutional work P Ekman, J Röndell, C Kowalkowski, RD Raggio, SM Thompson Journal of Business Research 124, 469-482, 2021 | 28 | 2021 |
| Postscript: Preserving (and growing) brand value in a downturn RD Raggio, RP Leone Journal of Brand Management 17 (1), 84-89, 2009 | 21 | 2009 |
| Business actor engagement: Exploring its antecedents and types P Ekman, JG Röndell, E Anastasiadou, C Kowalkowski, RD Raggio, ... Industrial Marketing Management 98, 179-192, 2021 | 17 | 2021 |
| Psychological ownership: a social marketing advertising message appeal? Not for women J Anne Garretson Folse, J Guidry Moulard, RD Raggio International Journal of Advertising 31 (2), 291-315, 2012 | 16 | 2012 |
| How consumers’ use of brand vs attribute information evolves over time R D. Raggio, R P. Leone, W C. Black Journal of Consumer Marketing 31 (4), 290-300, 2014 | 13 | 2014 |
| Beyond “halo”: the identification and implications of differential brand effects across global markets R D. Raggio, R P. Leone, W C. Black Journal of Consumer Marketing 31 (2), 133-144, 2014 | 13 | 2014 |
| Psychological ownership as a crisis management advertising appeal–antecedents, outcomes, and moderators P Hartley, J Sun, RD Raggio Journal of Marketing Communications 23 (6), 632-646, 2017 | 11 | 2017 |
| Three essays exploring consumers' relationships with brands and the implications for brand equity RD Raggio The Ohio State University, 2006 | 10 | 2006 |
| Making energy metrics relevant to service firms: from energy conservation to energy productivity RD Raggio, P Ekman, SM Thompson Journal of cleaner production 256, 120493, 2020 | 8 | 2020 |
