| Market orientation and performance in service firms: role of innovation S Agarwal, M Krishna Erramilli, CS Dev Journal of services marketing 17 (1), 68-82, 2003 | 1140 | 2003 |
| Managing marketing channel opportunism: the efficacy of alternative governance mechanisms JR Brown, CS Dev, DJ Lee Journal of Marketing 64 (2), 51-65, 2000 | 838 | 2000 |
| Market orientation, competitive advantage, and performance: A demand-based perspective KZ Zhou, JR Brown, CS Dev Journal of business research 62 (11), 1063-1070, 2009 | 811 | 2009 |
| Service innovation and customer choices in the hospitality industry L Victorino, R Verma, G Plaschka, C Dev Managing Service Quality: An International Journal 15 (6), 555-576, 2005 | 605 | 2005 |
| Managing hotel brand equity: A customer-centric framework for assessing performance K Prasad, CS Dev The Cornell Hotel and Restaurant Administration Quarterly 41 (3), 22-4, 2000 | 528 | 2000 |
| Choice between non-equity entry modes: an organizational capability perspective M Krishna Erramilli, S Agarwal, CS Dev Journal of international business studies 33, 223-242, 2002 | 434 | 2002 |
| The effects of customer and competitor orientations on performance in global markets: a contingency analysis KZ Zhou, JR Brown, CS Dev, S Agarwal Journal of International Business Studies 38, 303-319, 2007 | 301 | 2007 |
| Broadening the foreign market entry mode decision: separating ownership and control JR Brown, CS Dev, Z Zhou Journal of International Business Studies 34, 473-488, 2003 | 221 | 2003 |
| Looking beyond RevPAR: productivity consequences of hotel strategies JR Brown, CS Dev The Cornell Hotel and Restaurant Administration Quarterly 40 (2), 23-33, 1999 | 218 | 1999 |
| Brand extension and customer loyalty: Evidence from the lodging industry W Jiang, CS Dev, VR Rao The Cornell Hotel and Restaurant Administration Quarterly 43 (4), 5-16, 2002 | 190 | 2002 |
| Improving productivity in a service business: Evidence from the hotel industry JR Brown, CS Dev Journal of service research 2 (4), 339-354, 2000 | 156 | 2000 |
| A customer-focused approach can bring the current marketing mix into the 21 st century CS Dev, DE Schultz Marketing management 14 (1), 18-24, 2005 | 153 | 2005 |
| Brands across borders: Determining factors in choosing franchising or management contracts for entering international markets CS Dev, MK Erramilli, S Agarwal Cornell Hotel and Restaurant Administration Quarterly 43 (6), 91-104, 2002 | 151 | 2002 |
| An empirical study of brand switching for a retail service MS Morgan, CS Dev Journal of Retailing 70 (3), 267-282, 1994 | 141 | 1994 |
| A positioning analysis of hotel brands: Based on travel-manager perceptions CS Dev, MS Morgan, S Shoemaker Cornell Hotel and Restaurant Administration Quarterly 36 (6), 48-55, 1995 | 131 | 1995 |
| Marketing challenges for the next decade CS Dev, MD Olsen The Cornell Hotel and Restaurant Administration Quarterly 41 (1), 41-47, 2000 | 120 | 2000 |
| Hospitality marketing: A retrospective analysis (1960-2010) and predictions (2010-2020) CS Dev, JD Buschman, JT Bowen Cornell Hospitality Quarterly 51 (4), 459-469, 2010 | 119 | 2010 |
| To look or book: An examination of consumers’ apprehensiveness toward Internet use AM Susskind, MA Bonn, CS Dev Journal of Travel Research 41 (3), 256-264, 2003 | 114 | 2003 |
| The franchisor—franchisee relationship: a key to franchise performance JR Brown, CS Dev Cornell hotel and restaurant administration quarterly 38 (6), 30-38, 1997 | 111 | 1997 |
| Customer orientation or competitor orientation: Which marketing strategy has a higher payoff for hotel brands? C Dev, KZ Zhou, J Brown, S Agarwal Cornell Hospitality Quarterly 50 (1), 19-28, 2009 | 108 | 2009 |
Kevin Zheng ZhouChair Professor, University of Hong KongVerified email at business.hku.hk
