| An empirical investigation of the impact of gasoline prices on grocery shopping behavior Y Ma, KL Ailawadi, DK Gauri, D Grewal Journal of marketing 75 (2), 18-35, 2011 | 150 | 2011 |
| The price of being beautiful: Negative effects of attractiveness on empathy for children in need RJ Fisher, Y Ma Journal of Consumer Research 41 (2), 436-450, 2014 | 146 | 2014 |
| The future of private labels: towards a smart private label strategy K Gielens, Y Ma, A Namin, R Sethuraman, RJ Smith, RC Bachtel, S Jervis Journal of Retailing 97 (1), 99-115, 2021 | 121 | 2021 |
| Consumer response to uncertain promotions: An empirical analysis of conditional rebates KL Ailawadi, K Gedenk, T Langer, Y Ma, SA Neslin International Journal of Research in Marketing 31 (1), 94-106, 2014 | 92 | 2014 |
| Omnichannel battle between Amazon and Walmart: Is the focus on delivery the best strategy? RP Jindal, DK Gauri, W Li, Y Ma Journal of business research 122, 270-280, 2021 | 85 | 2021 |
| Soda versus cereal and sugar versus fat: Drivers of healthful food intake and the impact of diabetes diagnosis Y Ma, KL Ailawadi, D Grewal Journal of Marketing 77 (3), 101-120, 2013 | 78 | 2013 |
| A multicategory model of consumers' purchase incidence, quantity, and brand choice decisions: Methodological issues and implications on promotional decisions N Mehta, Y Ma Journal of Marketing Research 49 (4), 435-451, 2012 | 54 | 2012 |
| The club store effect: Impact of shopping in warehouse club stores on consumers' packaged food purchases KL Ailawadi, Y Ma, D Grewal Journal of Marketing Research 55 (2), 193-207, 2018 | 50 | 2018 |
| A nutrition/health mindset on commercial Big Data and drivers of food demand in modern and traditional systems L Dubé, A Labban, JC Moubarac, G Heslop, Y Ma, C Paquet Annals of the New York Academy of Sciences 1331 (1), 278-295, 2014 | 50 | 2014 |
| Emerging trends in product bundling: Investigating consumer choice and firm behavior VR Rao, GJ Russell, H Bhargava, A Cooke, T Derdenger, H Kim, N Kumar, ... Customer Needs and Solutions 5, 107-120, 2018 | 42 | 2018 |
| Modeling dependencies in brand choice outcomes across complementary categories Y Ma, PB Seetharaman, C Narasimhan Journal of Retailing 88 (1), 47-62, 2012 | 37 | 2012 |
| The moderating role of food cue sensitivity in the behavioral response of children to their neighborhood food environment: a cross-sectional study C Paquet, L de Montigny, A Labban, D Buckeridge, Y Ma, N Arora, ... International Journal of Behavioral Nutrition and Physical Activity 14, 1-12, 2017 | 27 | 2017 |
| A method for neighborhood‐level surveillance of food purchasing DL Buckeridge, K Charland, A Labban, Y Ma Annals of the New York Academy of Sciences 1331 (1), 270-277, 2014 | 19 | 2014 |
| Measuring the efficiency of category-level sales response to promotions M Trivedi, DK Gauri, Y Ma Management Science 63 (10), 3473-3488, 2017 | 18 | 2017 |
| An empirical investigation of composite product choice KK Desai, DK Gauri, Y Ma Journal of Retailing 90 (4), 493-510, 2014 | 18 | 2014 |
| A biological adaptability approach to innovation for small and medium enterprises (SMEs): Strategic insights from and for health-promoting agri-food innovation C Coghlan, JA Labrecque, Y Ma, L Dube Sustainability 12 (10), 4227, 2020 | 14 | 2020 |
| Does higher transparency lead to more search in Online Auctions? E Haruvy, PTL Popkowski Leszczyc, Y Ma Production and Operations Management 23 (2), 197-209, 2014 | 14 | 2014 |
| Fundraising design: Key issues, unifying framework, and open puzzles E Haruvy, P Popkowski Leszczyc, G Allenby, R Belk, C Eckel, R Fisher, ... Marketing Letters 31, 371-380, 2020 | 13 | 2020 |
| Empirical analysis of competitive pricing strategies with complementary product lines Y Ma, S Seetharaman, C Narasimhan Available at SSRN 899606, 2005 | 12 | 2005 |
| Dopamine D4 receptor gene polymorphism (DRD4 VNTR) moderates real-world behavioural response to the food retail environment in children C Paquet, AK Portella, S Moore, Y Ma, A Dagher, MJ Meaney, ... BMC public health 21, 1-9, 2021 | 11 | 2021 |
