Anja Lambrecht
Anja Lambrecht
Verified email at london.edu
Title
Cited by
Cited by
Year
When does retargeting work? Information specificity in online advertising
A Lambrecht, C Tucker
Journal of Marketing research 50 (5), 561-576, 2013
5102013
Paying too much and being happy about it: Existence, causes, and consequences of tariff-choice biases
A Lambrecht, B Skiera
Journal of Marketing Research 43 (2), 212-223, 2006
4452006
Does uncertainty matter? Consumer behavior under three-part tariffs
A Lambrecht, K Seim, B Skiera
Marketing Science 26 (5), 698-710, 2007
2612007
Algorithmic bias? an empirical study of apparent gender-based discrimination in the display of stem career ads
A Lambrecht, C Tucker
Management Science 65 (7), 2966-2981, 2019
2102019
Price promotion for emotional impact
A Aydinli, M Bertini, A Lambrecht
Journal of Marketing 78 (4), 80-96, 2014
1372014
How do firms make money selling digital goods online?
A Lambrecht, A Goldfarb, A Bonatti, A Ghose, DG Goldstein, R Lewis, ...
Marketing Letters 25 (3), 331-341, 2014
1212014
Fee or free: when should firms charge for online content?
A Lambrecht, K Misra
Management Science 63 (4), 1150-1165, 2017
1002017
Can big data protect a firm from competition?
A Lambrecht, CE Tucker
Available at SSRN 2705530, 2015
972015
When talk is “free”: The effect of tariff structure on usage under two-and three-part tariffs
E Ascarza, A Lambrecht, N Vilcassim
Journal of Marketing Research 49 (6), 882-899, 2012
94*2012
Erlösmodelle im Internet
B Skiera, A Lambrecht
Handbuch Produktmanagement, 869-886, 2007
79*2007
Stuck in the Adoption Funnel: The Effect of Interruptions in the Adoption Process on Usage
A Lambrecht, K Seim, C Tucker
Marketing Science 30 (2), 355-367, 2011
54*2011
Price discrimination in service industries
A Lambrecht, K Seim, N Vilcassim, A Cheema, Y Chen, GS Crawford, ...
Marketing Letters 23 (2), 423-438, 2012
522012
Advertising to early trend propagators: Evidence from Twitter
A Lambrecht, C Tucker, C Wiertz
Marketing Science 37 (2), 177-199, 2018
45*2018
Ursachen eines Flatrate-Bias—Systematisierung und Messung der Einflussfaktoren
A Lambrecht, B Skiera
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung 58 (5), 588-617, 2006
452006
Cashback is cash forward: delaying a discount to entice future spending
P Vana, A Lambrecht, M Bertini
Journal of Marketing Research 55 (6), 852-868, 2018
302018
Paying with money or effort: pricing when customers anticipate hassle
A Lambrecht, C Tucker
Journal of Marketing Research 49 (1), 66-82, 2012
302012
Algorithmic bias
A Lambrecht, CE Tucker
An empirical study into apparent gender-based discrimination in the display …, 2018
292018
When does retargeting work?: timing information specificity
A Lambrecht, C Tucker
Verlag nicht ermittelbar, 2011
282011
Tarifwahl bei Internetzugang
A Lambrecht
Deutscher Universitätsverlag, Wiesbaden, 2005
172005
Spillover effects and freemium strategy in the mobile app market
Y Deng, A Lambrecht, Y Liu
Available at SSRN 3149550, 2020
142020
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