| Algorithmic bias? An empirical study of apparent gender-based discrimination in the display of STEM career ads A Lambrecht, C Tucker Management science 65 (7), 2966-2981, 2019 | 892 | 2019 |
| When does retargeting work? Information specificity in online advertising A Lambrecht, C Tucker Journal of Marketing research 50 (5), 561-576, 2013 | 814 | 2013 |
| Paying too much and being happy about it: Existence, causes, and consequences of tariff-choice biases A Lambrecht, B Skiera Journal of Marketing Research 43 (2), 212-223, 2006 | 546 | 2006 |
| Does uncertainty matter? Consumer behavior under three-part tariffs A Lambrecht, K Seim, B Skiera Marketing Science 26 (5), 698-710, 2007 | 326 | 2007 |
| Price promotion for emotional impact A Aydinli, M Bertini, A Lambrecht Journal of Marketing 78 (4), 80-96, 2014 | 221 | 2014 |
| How do firms make money selling digital goods online? A Lambrecht, A Goldfarb, A Bonatti, A Ghose, DG Goldstein, R Lewis, ... Marketing Letters 25, 331-341, 2014 | 200 | 2014 |
| Can big data protect a firm from competition? A Lambrecht, CE Tucker Available at SSRN 2705530, 2015 | 175 | 2015 |
| Fee or free: When should firms charge for online content? A Lambrecht, K Misra Management Science 63 (4), 1150-1165, 2017 | 163 | 2017 |
| When talk is “free”: The effect of tariff structure on usage under two-and three-part tariffs E Ascarza, A Lambrecht, N Vilcassim Journal of Marketing Research 49 (6), 882-899, 2012 | 114* | 2012 |
| Advertising to early trend propagators: Evidence from Twitter A Lambrecht, C Tucker, C Wiertz Marketing Science 37 (2), 177-199, 2018 | 100* | 2018 |
| The effect of individual online reviews on purchase likelihood P Vana, A Lambrecht Marketing Science 40 (4), 708-730, 2021 | 88 | 2021 |
| Cashback is cash forward: delaying a discount to entice future spending P Vana, A Lambrecht, M Bertini Journal of Marketing Research 55 (6), 852-868, 2018 | 88 | 2018 |
| Erlösmodelle im Internet B Skiera, A Lambrecht Handbuch Produktmanagement: Strategieentwicklung—Produktplanung …, 2007 | 88* | 2007 |
| Stuck in the Adoption Funnel: The Effect of Interruptions in the Adoption Process on Usage A Lambrecht, K Seim, C Tucker Marketing Science 30 (2), 355-367, 2011 | 75* | 2011 |
| Price discrimination in service industries A Lambrecht, K Seim, N Vilcassim, A Cheema, Y Chen, GS Crawford, ... Marketing Letters 23, 423-438, 2012 | 67 | 2012 |
| Spillover effects and freemium strategy in the mobile app market Y Deng, A Lambrecht, Y Liu Management Science 69 (9), 5018-5041, 2023 | 59 | 2023 |
| Ursachen eines Flatrate-Bias—Systematisierung und Messung der Einflussfaktoren A Lambrecht, B Skiera Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung 58, 588-617, 2006 | 51 | 2006 |
| Algorithmic bias A Lambrecht, CE Tucker An empirical study into apparent gender-based discrimination in the display …, 2018 | 50 | 2018 |
| Paying with money or effort: pricing when customers anticipate hassle A Lambrecht, C Tucker Journal of Marketing Research 49 (1), 66-82, 2012 | 46 | 2012 |
| Tarifwahl bei Internetzugang A Lambrecht Existenz, Ursachen und Konsequenzen von Tarifwahl-Biases “, Wiesbaden, 2005 | 19 | 2005 |
