Παρακολούθηση
Kristina Heinonen
Kristina Heinonen
Η διεύθυνση ηλεκτρονικού ταχυδρομείου έχει επαληθευτεί στον τομέα hanken.fi - Αρχική σελίδα
Τίτλος
Παρατίθεται από
Παρατίθεται από
Έτος
A customer-dominant logic of service
K Heinonen, T Strandvik, KJ Mickelsson, B Edvardsson, E Sundström, ...
Journal of Service Management 21 (4), 531-548, 2010
13912010
Consumer activity in social media: Managerial approaches to consumers' social media behavior
K Heinonen
Journal of Consumer Behaviour 10 (6), 356-364, 2011
11692011
Customer dominant value formation in service
K Heinonen, T Strandvik, P Voima
European Business Review 25 (2), 104-123, 2013
5842013
Customer-dominant logic: foundations and implications
K Heinonen, T Strandvik
Journal of Services Marketing 29 (6/7), 472-484, 2015
5032015
The NetOffer model: a case example from the virtual marketspace
C Grönroos, F Heinonen, K Isoniemi, M Lindholm
Management decision 38 (4), 243-252, 2000
4702000
“Futurizing” smart service: implications for service researchers and managers
NV Wuenderlich, K Heinonen, AL Ostrom, L Patricio, R Sousa, C Voss, ...
Journal of Services Marketing 29 (6/7), 442-447, 2015
4272015
Reconceptualizing customer perceived value: the value of time and place
K Heinonen
Managing Service Quality: An International Journal 14 (2/3), 205-215, 2004
4182004
Customer engagement in a big data world
W Kunz, L Aksoy, Y Bart, K Heinonen, S Kabadayi, FV Ordenes, M Sigala, ...
Journal of Services Marketing 31 (2), 161-171, 2017
3192017
Reframing service innovation: COVID-19 as a catalyst for imposed service innovation
K Heinonen, T Strandvik
Journal of Service Management 32 (1), 101-112, 2021
3142021
Netnography as a tool for understanding customers: implications for service research and practice
K Heinonen, G Medberg
Journal of Services Marketing 32 (6), 657-679, 2018
2662018
Consumer responsiveness to mobile marketing
K Heinonen, T Strandvik
International Journal of Mobile Communications 5 (6), 603-617, 2007
2412007
Exploring Customer Value Formation: A Customer Dominant Logic Perspective
P Voima, K Heinonen, T Strandvik
Svenska handelshögskolan, 2010
2062010
Monitoring value-in-use of e-service
K Heinonen, T Strandvik
Journal of Service Management 20 (1), 33-51, 2009
1632009
Temporal and spatial e-service value
K Heinonen
International Journal of Service Industry Management 17 (4), 380-400, 2006
1402006
Positive and negative valence influencing consumer engagement
K Heinonen
Journal of Service Theory and Practice 28 (2), 147-169, 2018
1342018
Invisible value formation: a netnography in retail banking
G Medberg, K Heinonen
International Journal of Bank Marketing 32 (6), 590-607, 2014
1312014
Reflections on customers’ primary role in markets
K Heinonen, T Strandvik
European Management Journal 36 (1), 1-11, 2018
1162018
Value co-creation: Critical reflections
C Grönroos, T Strandvik, K Heinonen
The Nordic School: Service marketing and management for the future, 69-81, 2015
1082015
Classifying mobile services
K Heinonen, M Pura
Helsinki Mobility Roundtable, 1-2, 2006
1012006
Drivers, types and value outcomes of customer-to-customer interaction: An integrative review and research agenda
K Heinonen, E Jaakkola, I Neganova
Journal of Service Theory and Practice 28 (6), 710-732, 2018
1002018
Δεν είναι δυνατή η εκτέλεση της ενέργειας από το σύστημα αυτή τη στιγμή. Προσπαθήστε ξανά αργότερα.
Άρθρα 1–20