| The influence of social media communication on brand equity: the evidence for environmentally friendly products. A Grubor, I Djokic, O Milovanov Applied Ecology & Environmental Research 15 (3), 2017 | 45 | 2017 |
| The use of conjoint and cluster analysis for preference-based market segmentation N Djokic, S Salai, R Kovac-Znidersic, I Djokic, G Tomic Engineering Economics 24 (4), 343-355, 2013 | 32 | 2013 |
| Application of health and taste attitude scales in Serbia A Grubor, N Djokic, I Djokic, R Kovac-Znidersic British Food Journal 117 (2), 840-860, 2015 | 19 | 2015 |
| Social marketing in promoting sustainable healthy lifestyle among student population N Milicevic, I Djokic, N Djokic, A Grubor Sustainability 14 (3), 1874, 2022 | 9 | 2022 |
| Marketing istraživanje (Marketing research) A Grubor, N Djokic, N Milicevic, I Djokic Subotica: Ekonomski fakultet u Subotici, 2021 | 6 | 2021 |
| E-bicycle as a green and physically active mode of transport from the aspect of students: TPB and financial incentives N Djokic, N Milicevic, B Kalas, I Djokic, V Mirovic International journal of environmental research and public health 20 (3), 2495, 2023 | 5 | 2023 |
| Audit Service Quality Perceived by Customers: Formative Modelling Measurement Approach K Peštović, N Milicevic, N Djokic, I Djokic Sustainability 13 (21), 11724, 2021 | 4 | 2021 |
| Green Loans in Bank Portfolio: Financial and Marketing Implications V Mirovic, B Kalas, I Djokic, N Milicevic, N Djokic, M Djakovic Sustainability 15 (7), 5914, 2023 | 3 | 2023 |
| Increasing Students’ Physical Activity in Function of Social Sustainability: Recommendations from a Social Marketing Perspective I Djokic, A Grubor, N Milicevic, N Djokic Sustainability 12 (8), 3303, 2020 | 3 | 2020 |
| Testing MKTOR Scale Properties in Serbian Exporters’ Context K Njegic, I Djokic, V Milanovic Management: Journal of Sustainable Business and Management Solutions in …, 2020 | 3 | 2020 |
| Banking Support for Energy Security: The Customer Aspect N Milicevic, N Djokic, V Mirovic, I Djokic, B Kalas Sustainability 15 (1), 112, 2022 | 1 | 2022 |
| Intention to study digital marketing in the context of expected quality of a study program I Djokic, N Milicevic, N Djokic Anali Ekonomskog fakulteta u Subotici 57 (46), 35-44, 2021 | 1 | 2021 |
| Linking Tourism Service Quality Measurement and Qualitative Marketing Research I Djokic, N Milicevic, N Djokic 6th International Thematic Monograph: Modern Management Tools and Economy of …, 2021 | 1 | 2021 |
| Students’ Intention toward Artificial Intelligence in the Context of Digital Transformation N Milicevic, B Kalas, N Djokic, B Malcic, I Djokic Sustainability 16 (9), 3554, 2024 | | 2024 |
| STUDENTS’PERCEPTIONS OF THE USE OF ARTIFICIAL INTELLIGENCE IN EDUCATIONAL SERVICES I Djokic, N Milicevic, N Djokic, B Malcic, B Kalas The AMFITEATRU ECONOMIC journal 26 (65), 294-294, 2024 | | 2024 |
| INTENTION TO USE GREEN BANKING SERVICES IN THE CONTEXT OF ENERGY CHALLENGES N Milićević, N Djokic, I Djokic International Scientific Conference Strategic Management and Decision …, 2023 | | 2023 |
| Banking Support for Energy Security: The Customer Aspect N Milicevic, N Djokic, V Mirovic, I Djokic, B Kalas Sustainability 15 (1), 112, 2023 | | 2023 |
| Banking service quality perceived by students: implications to green services N Djokic, N Milicevic, B Kalas, I Djokic Strategic Management-International Journal of Strategic Management and …, 2022 | | 2022 |
| CLIENT LOYALTY IN BANKING SECTOR N Milicevic, N Djokic, I Djokic ENGINEERING MANAGEMENT AND COMPETITIVENESS (EMC 2022), 237, 2022 | | 2022 |
| Online Buyer Profiles in Rural Tourism I Djokic, N Milicevic Handbook of Research on Agricultural Policy, Rural Development, and …, 2020 | | 2020 |
