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Bora Min
Bora Min
Senior Lecturer (assistant professor with tenure), Department of Marketing, Monash University
Verified email at monash.edu
Title
Cited by
Cited by
Year
Novelty as Opportunity and Risk: A Situated Cognition Analysis of Psychological Control and Novelty Seeking
B Min, N Schwarz
Journal of Consumer Psychology, 2021
132021
Interplay of consumer expectation and processing fluency in perception of product innovativeness and product evaluation
B Min
European Journal of Marketing 57 (1), 283-324, 2023
82023
Because It Is Brand New! Recency Heuristic for Product Innovativeness Evaluation
B Min
International Journal of Consumer Studies, 2022
52022
Heavy-heartedness biases your weight perception
B Min, I Choi
The Journal of Social Psychology 156 (5), 513-522, 2016
42016
The Effect of Default Time Units on Budget Estimation
B Min, G Ulkumen
ACR North American Advances, 2014
42014
The Effects of Self‐Awareness on Consumer Evaluation of Experiential Creation
B Min, C Wakslak
International Journal of Consumer Studies, 2022
32022
Novelty as Risk and Opportunity: Opposite Effects of Low Personal Control and Perceived Unpredictability on Novelty Seeking
B Min, N Schwarz
ACR North American Advances, 2017
22017
Novelty versus Familiarity: Divergent Effects of Low Predictability and Low Personal Influence
B Min
University of Southern California, 2018
2018
Self-Awareness Fit and Consumer Product Evaluation
B Min, C Wakslak
ACR North American Advances, 2016
2016
How Extraneous Time Frames Bias Consumer Judgment and Choice
M Zhu, Y Joshi, A Pocheptsova, C Hsee, I Goswami, O Urminsky, B Min, ...
Advances in Consumer Research 42, 2014
2014
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Articles 1–10