| Penny wise and pound foolish: the left-digit effect in price cognition M Thomas, V Morwitz Journal of Consumer Research 32 (1), 54-64, 2005 | 516 | 2005 |
| How credit card payments increase unhealthy food purchases: Visceral regulation of vices M Thomas, KK Desai, S Seenivasan Journal of consumer research 38 (1), 126-139, 2011 | 403 | 2011 |
| The price precision effect: Evidence from laboratory and market data M Thomas, DH Simon, V Kadiyali Marketing Science 29 (1), 175-190, 2010 | 177 | 2010 |
| Will I spend more in 12 months or a year? The effect of ease of estimation and confidence on budget estimates G Ülkümen, M Thomas, VG Morwitz Journal of Consumer Research 35 (2), 245-256, 2008 | 159 | 2008 |
| The ease-of-computation effect: The interplay of metacognitive experiences and naive theories in judgments of price differences M Thomas, VG Morwitz Journal of Marketing Research 46 (1), 81-91, 2009 | 155 | 2009 |
| Psychological distance and subjective experience: How distancing reduces the feeling of difficulty M Thomas, CI Tsai Journal of Consumer Research 39 (2), 324-340, 2012 | 148 | 2012 |
| When internal reference prices and price expectations diverge: The role of confidence M Thomas, G Menon Journal of Marketing Research 44 (3), 401-409, 2007 | 137 | 2007 |
| Heuristics in numerical cognition: Implications for pricing M Thomas, V Morwitz Handbook of pricing research in marketing, 132-149, 2009 | 111 | 2009 |
| When does feeling of fluency matter? How abstract and concrete thinking influence fluency effects CI Tsai, M Thomas Psychological Science 22 (3), 348-354, 2011 | 105 | 2011 |
| The role of numbers in the customer journey S Santana, M Thomas, VG Morwitz Journal of Retailing 96 (1), 138-154, 2020 | 77 | 2020 |
| The malleable morality of conspicuous consumption. S Goenka, M Thomas Journal of Personality and Social Psychology 118 (3), 562, 2020 | 75 | 2020 |
| Personal relevance and mental simulation amplify the duration framing effect G Ülkümen, M Thomas Journal of Marketing Research 50 (2), 194-206, 2013 | 61 | 2013 |
| Beyond posted prices: the past, present, and future of participative pricing mechanisms M Spann, R Zeithammer, M Bertini, E Haruvy, SD Jap, O Koenigsberg, ... Customer Needs and Solutions 5, 121-136, 2018 | 49 | 2018 |
| Consumer substitution decisions: an integrative framework RW Hamilton, DV Thompson, ZG Arens, SJ Blanchard, G Häubl, ... Marketing Letters 25, 305-317, 2014 | 49 | 2014 |
| The left-digit bias: when and why are consumers penny wise and pound foolish? T Sokolova, S Seenivasan, M Thomas Journal of Marketing Research 57 (4), 771-788, 2020 | 46 | 2020 |
| When bigger is better (and when it is not): Implicit bias in numeric judgments EJ Kyung, M Thomas, A Krishna Journal of Consumer Research 44 (1), 62-79, 2016 | 34 | 2016 |
| The effects of temporal distance on purchase construal M Thomas, S Chandran, Y Trope Unpublished manuscript, Cornell University, 2006 | 34 | 2006 |
| When is sensory consumption immoral? S Goenka, M Thomas Journal of Personality and Social Psychology 125 (1), 198, 2023 | 33 | 2023 |
| The effects of information type and temporal distance on purchase intentions M Thomas, S Chandran, Y Trope Samuel Curtis Johnson Graduate School of Management, Cornell University, 2007 | 29 | 2007 |
| Why do cashless payments increase unhealthy consumption? The decision-risk inattention hypothesis J Park, C Lee, M Thomas Journal of the Association for Consumer Research 6 (1), 21-32, 2021 | 21 | 2021 |
Vicki MorwitzColumbia Business School, Columbia UniversityVerified email at columbia.edu
