| Liberatory postmodernism and the reenchantment of consumption AF Firat, A Venkatesh Journal of consumer research 22 (3), 239-267, 1995 | 2882 | 1995 |
| Marketing in a postmodern world AF Firat, N Dholakia, A Venkatesh European journal of marketing 29 (1), 40-56, 1995 | 1241 | 1995 |
| Postmodernity: The age of marketing AF Firat, A Venkatesh International Journal of research in Marketing 10 (3), 227-249, 1993 | 928 | 1993 |
| Consuming people: From political economy to theatres of consumption N Dholakia, AF Firat Routledge, 2003 | 901 | 2003 |
| From segmentation to fragmentation: markets and marketing strategy in the postmodern era A Fuat Firat, CJ Shultz European journal of marketing 31 (3/4), 183-207, 1997 | 840 | 1997 |
| Theoretical and philosophical implications of postmodern debates: some challenges to modern marketing AF Fırat, N Dholakia Marketing theory 6 (2), 123-162, 2006 | 554 | 2006 |
| The consumer in postmodernity. AF Firat Advances in consumer research 18 (1), 1991 | 294 | 1991 |
| The organisation of integrated communications: toward flexible integration L Thøger Christensen, A Fuat Fırat, S Torp European Journal of Marketing 42 (3/4), 423-452, 2008 | 280 | 2008 |
| The market as a sign system and the logic of the market A Venkatesh, L Penaloza, AF Firat The service-dominant logic of marketing, 251-265, 2014 | 219 | 2014 |
| Consumer culture or culture consumed AF Firat Marketing in a multicultural world, 105-125, 1995 | 214 | 1995 |
| Integrated marketing communication and postmodernity: an odd couple? LT Christensen, S Torp, AF Firat Corporate Communications: an international journal 10 (2), 156-167, 2005 | 192 | 2005 |
| New tensions and challenges in integrated communications L Thøger Christensen, A Fuat Fırat, J Cornelissen Corporate Communications: An International Journal 14 (2), 207-219, 2009 | 157 | 2009 |
| Educator insights: Globalization of Fragmentation—A framework for understanding contemporary global markets AF Firat Journal of International Marketing 5 (2), 77-86, 1997 | 134 | 1997 |
| Brand literacy: Consumers' sense-making of brand management A Bengtsson, AF Firat Advances in consumer research 33, 375, 2006 | 121 | 2006 |
| Postmodernism, marketing and the consumer AF Firat, JF Sherry Jr, A Venkatesh International Journal of Research in Marketing 11 (4), 311-316, 1994 | 121 | 1994 |
| Fashion creation and diffusion: The institution of marketing D Atik, AF Fırat Journal of Marketing Management 29 (7-8), 836-860, 2013 | 118 | 2013 |
| Philosophical and radical thought in marketing AF Firat, N Dholakia, RP Bagozzi (No Title), 1987 | 115 | 1987 |
| Postmodernism and the marketing imaginary A Venkatesh, JF Sherry Jr, AF Firat International Journal of Research in Marketing 10 (3), 215-223, 1993 | 113 | 1993 |
| Conceptualizing a transformative research agenda D Crockett, H Downey, AF Fırat, JL Ozanne, S Pettigrew Journal of Business Research 66 (8), 1171-1178, 2013 | 112 | 2013 |
| Fragmentations in the postmodern. AF Firat Advances in consumer research 19 (1), 1992 | 93 | 1992 |
Nikhilesh DholakiaProfessor Emeritus, University of Rhode IslandVerified email at uri.edu
