| Understanding and motivating salesperson resilience V Good, DE Hughes, AC LaBrecque Marketing Letters 32, 33-45, 2021 | 29 | 2021 |
| Cultivating resilience in organizational frontline employees V Good, AG Fehl, AC LaBrecque, C Voorhees Journal of Service Research 26 (3), 405-421, 2023 | 7 | 2023 |
| Native advertising effectiveness: The role of congruence and consumer annoyance on clicks, bounces, and visits AC LaBrecque, CM Voorhees, F Khodakarami, PW Fombelle Journal of the Academy of Marketing Science, 1-21, 2024 | | 2024 |
| Fostering Customer Adoption of Curbside Pick-up Service: An Abstract SH Kim, JM Beck, A LaBrecque, S Deniskin Academy of Marketing Science Annual Conference, 357-358, 2022 | | 2022 |
| Going Native: Investigating the Drivers of Native Advertising Effectiveness AC LaBrecque Michigan State University, 2021 | | 2021 |
