| The location of trait emotional intelligence in personality factor space KV Petrides, R Pita, F Kokkinaki British journal of psychology 98 (2), 273-289, 2007 | 2129 | 2007 |
| A world of lies Global Deception Research Team Journal of cross-cultural psychology 37 (1), 60-74, 2006 | 594 | 2006 |
| Assessing marketing performance: reasons for metrics selection T Ambler, F Kokkinaki, S Puntoni Journal of Marketing Management 20 (3-4), 475-498, 2004 | 530 | 2004 |
| Determinants of effective SMS advertising: An experimental study D Drossos, GM Giaglis, G Lekakos, F Kokkinaki, MG Stavraki Journal of Interactive advertising 7 (2), 16-27, 2007 | 295 | 2007 |
| Measures of marketing success T Ambler, F Kokkinaki Journal of Marketing Management 13 (7), 665-678, 1997 | 294 | 1997 |
| The relationship between involvement, attitude accessibility and attitude–behaviour consistency F Kokkinaki, P Lunt British Journal of Social Psychology 36 (4), 497-509, 1997 | 150 | 1997 |
| Assessing market performance: The current state of metrics T Ambler, F Kokkinaki, S Puntoni, D Riley Center for Marketing Working Paper, 2001 | 135 | 2001 |
| The effect of advertising message involvement on brand attitude accessibility F Kokkinaki, P Lunt Journal of Economic Psychology 20 (1), 41-51, 1999 | 134 | 1999 |
| The effects of product involvement and impulse buying on purchase intentions in mobile text advertising DA Drossos, F Kokkinaki, GM Giaglis, KG Fouskas Electronic Commerce Research and Applications 13 (6), 423-430, 2014 | 129 | 2014 |
| Does variety seeking vary between hedonic and utilitarian products? The role of attribute type G Baltas, F Kokkinaki, A Loukopoulou Journal of Consumer Behaviour 16 (6), e1-e12, 2017 | 108 | 2017 |
| Marketing performance assessment: an exploratory investigation into current practice and the role of firm orientation F Kokkinaki, TFJ Ambler London Business School Centre for Marketing Working Paper, 1999 | 89 | 1999 |
| Explaining attitudes towards the euro: Design of a cross-national study A Müller-Peters, R Pepermans, G Kiell, N Battaglia, S Beckmann, ... Journal of Economic Psychology 19 (6), 663-680, 1998 | 89 | 1998 |
| Predicting Product Purchase and Usage; The Role of Perceived Control, Past Behavior and Product Involvement. F Kokkinaki Advances in consumer Research 26 (1), 1999 | 84 | 1999 |
| The degree of ad–brand incongruity and the distinction between schema-driven and stimulus-driven attitudes G Halkias, F Kokkinaki Journal of Advertising 43 (4), 397-409, 2014 | 74 | 2014 |
| Increasing advertising effectiveness through incongruity-based tactics: The moderating role of consumer involvement G Halkias, F Kokkinaki Journal of Marketing Communications 19 (3), 182-197, 2013 | 60 | 2013 |
| 14 Measuring marketing performance: Which way is up? T Ambler, F Kokkinaki Business performance measurement, 225, 2002 | 36 | 2002 |
| Attitudes towards European monetary union in Greece: Antecedents, strength and consequences F Kokkinaki Journal of Economic Psychology 19 (6), 775-796, 1998 | 31 | 1998 |
| Schema strength, processing opportunity, and the rewarding nature of incongruity resolution in advertising G Halkias, F Kokkinaki International Journal of Advertising 36 (3), 415-438, 2017 | 28 | 2017 |
| Advertising on the internet: perceptions of advertising agencies and marketing managers DA Drossos, KG Fouskas, F Kokkinaki, D Papakyriakopoulos International journal of internet marketing and advertising 6 (3), 244-264, 2011 | 26 | 2011 |
| Marketing performance measurement: which way is up? T Ambler, F Kokkinaki International Journal of Business Performance Management 2 (1-3), 72-85, 2000 | 26 | 2000 |
Dimitris DrossosAssistant Professor, Athens University of Economics and BusinessΗ διεύθυνση ηλεκτρονικού ταχυδρομείου έχει επαληθευτεί στον τομέα aueb.gr
