Παρακολούθηση
Flora Kokkinaki
Flora Kokkinaki
Η διεύθυνση ηλεκτρονικού ταχυδρομείου έχει επαληθευτεί στον τομέα aueb.gr
Τίτλος
Παρατίθεται από
Παρατίθεται από
Έτος
The location of trait emotional intelligence in personality factor space
KV Petrides, R Pita, F Kokkinaki
British journal of psychology 98 (2), 273-289, 2007
21682007
A world of lies
Global Deception Research Team
Journal of cross-cultural psychology 37 (1), 60-74, 2006
6002006
Assessing marketing performance: reasons for metrics selection
T Ambler, F Kokkinaki, S Puntoni
Journal of Marketing Management 20 (3-4), 475-498, 2004
5392004
Measures of marketing success
T Ambler, F Kokkinaki
Journal of Marketing Management 13 (7), 665-678, 1997
2961997
Determinants of effective SMS advertising: An experimental study
D Drossos, GM Giaglis, G Lekakos, F Kokkinaki, MG Stavraki
Journal of Interactive advertising 7 (2), 16-27, 2007
2952007
The relationship between involvement, attitude accessibility and attitude–behaviour consistency
F Kokkinaki, P Lunt
British Journal of Social Psychology 36 (4), 497-509, 1997
1501997
Assessing market performance: The current state of metrics
T Ambler, F Kokkinaki, S Puntoni, D Riley
Center for Marketing Working Paper, 2001
1362001
The effect of advertising message involvement on brand attitude accessibility
F Kokkinaki, P Lunt
Journal of Economic Psychology 20 (1), 41-51, 1999
1351999
The effects of product involvement and impulse buying on purchase intentions in mobile text advertising
DA Drossos, F Kokkinaki, GM Giaglis, KG Fouskas
Electronic Commerce Research and Applications 13 (6), 423-430, 2014
1342014
Does variety seeking vary between hedonic and utilitarian products? The role of attribute type
G Baltas, F Kokkinaki, A Loukopoulou
Journal of Consumer Behaviour 16 (6), e1-e12, 2017
1122017
Marketing performance assessment: an exploratory investigation into current practice and the role of firm orientation
F Kokkinaki, TFJ Ambler
London Business School Centre for Marketing Working Paper, 1999
891999
Explaining attitudes towards the euro: Design of a cross-national study
A Müller-Peters, R Pepermans, G Kiell, N Battaglia, S Beckmann, ...
Journal of Economic Psychology 19 (6), 663-680, 1998
891998
Predicting Product Purchase and Usage; The Role of Perceived Control, Past Behavior and Product Involvement.
F Kokkinaki
Advances in consumer Research 26 (1), 1999
841999
The degree of ad–brand incongruity and the distinction between schema-driven and stimulus-driven attitudes
G Halkias, F Kokkinaki
Journal of Advertising 43 (4), 397-409, 2014
752014
Increasing advertising effectiveness through incongruity-based tactics: The moderating role of consumer involvement
G Halkias, F Kokkinaki
Journal of Marketing Communications 19 (3), 182-197, 2013
602013
14 Measuring marketing performance: Which way is up?
T Ambler, F Kokkinaki
Business performance measurement, 225, 2002
362002
Attitudes towards European monetary union in Greece: Antecedents, strength and consequences
F Kokkinaki
Journal of Economic Psychology 19 (6), 775-796, 1998
311998
Schema strength, processing opportunity, and the rewarding nature of incongruity resolution in advertising
G Halkias, F Kokkinaki
International Journal of Advertising 36 (3), 415-438, 2017
282017
Advertising on the internet: perceptions of advertising agencies and marketing managers
DA Drossos, KG Fouskas, F Kokkinaki, D Papakyriakopoulos
International journal of internet marketing and advertising 6 (3), 244-264, 2011
262011
Marketing performance measurement: which way is up?
T Ambler, F Kokkinaki
International Journal of Business Performance Management 2 (1-3), 72-85, 2000
262000
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