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Varqa Shamsi Bahar, PhD
Varqa Shamsi Bahar, PhD
Lecturer in Digital Marketing, Newcastle University, UK
Verified email at newcastle.ac.uk - Homepage
Title
Cited by
Cited by
Year
Coopetition with platforms: Balancing the interplay of cooperation and competition in hospitality
VS Bahar, S Nenonen, RG Starr Jr
Tourism Management 88, 104417, 2022
312022
From channel integration to platform integration: Capabilities required in hospitality
VS Bahar, S Nenonen, RG Starr Jr
Industrial Marketing Management 94, 19-40, 2021
182021
On the same boat but singing a different tune: Coopetition between hotels and platforms close to customers
VS Bahar, S Nenonen, RG Starr Jr
Industrial Marketing Management 107, 52-69, 2022
72022
Hotels and multi-sided platforms: Coopetition and platform integration
VS Bahar
PhD Thesis, The University of Auckland, 2022
2022
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