| Behavioural responses to customer satisfaction: an empirical study A Athanassopoulos, S Gounaris, V Stathakopoulos European journal of marketing 35 (5/6), 687-707, 2001 | 1023 | 2001 |
| Antecedents and consequences of brand loyalty: An empirical study S Gounaris, V Stathakopoulos Journal of brand Management 11, 283-306, 2004 | 981 | 2004 |
| An examination of the effects of service quality and satisfaction on customers' behavioral intentions in e‐shopping S Gounaris, S Dimitriadis, V Stathakopoulos Journal of services marketing 24 (2), 142-156, 2010 | 689 | 2010 |
| Control combinations in marketing: conceptual framework and empirical evidence BJ Jaworski, V Stathakopoulos, HS Krishnan Journal of marketing 57 (1), 57-69, 1993 | 654 | 1993 |
| Antecedents to perceived service quality: an exploratory study in the banking industry SP Gounaris, V Stathakopoulos, AD Athanassopoulos International journal of bank marketing 21 (4), 168-190, 2003 | 398 | 2003 |
| Standardization versus adaptation of international advertising strategies: Towards a framework N Papavassiliou, V Stathakopoulos European Journal of Marketing 31 (7), 504-527, 1997 | 315 | 1997 |
| We survived this! What managers could learn from SMEs who successfully navigated the Greek economic crisis E Kottika, A Özsomer, P Rydén, IG Theodorakis, K Kaminakis, KG Kottikas, ... Industrial Marketing Management 88, 352-365, 2020 | 167 | 2020 |
| Antecedents of perceived quality in the context of Internet retail stores S Gounaris, S Dimitriadis, V Stathakopoulos Journal of Marketing Management 21 (7-8), 669-700, 2005 | 165 | 2005 |
| Sales force control: A synthesis of three theories V Stathakopoulos Journal of Personal Selling & Sales Management 16 (2), 1-12, 1996 | 100 | 1996 |
| Enhancing the performance of marketing managers: Aligning strategy, structure and evaluation systems V Stathakopoulos European Journal of Marketing 32 (5/6), 536-558, 1998 | 70 | 1998 |
| Functional vs relational benefits: what matters most in affinity marketing? C Koritos, K Koronios, V Stathakopoulos Journal of Services Marketing 28 (4), 265-275, 2014 | 60 | 2014 |
| Visual and verbal rhetoric in advertising: the case of ‘resonance’ V Stathakopoulos, IG Theodorakis, E Mastoridou International Journal of Advertising 27 (4), 629-658, 2008 | 48 | 2008 |
| Market-driving strategy and personnel attributes: Top management versus middle management V Stathakopoulos, KG Kottikas, IG Theodorakis, E Kottika Journal of Business Research 104, 529-540, 2019 | 41 | 2019 |
| Rhetorical maneuvers in a controversial tide: Assessing the boundaries of advertising rhetoric IG Theodorakis, C Koritos, V Stathakopoulos Journal of Advertising 44 (1), 14-24, 2015 | 40 | 2015 |
| Market research methods V Stathakopoulos Athens, 2005 | 35 | 2005 |
| Why shape a market? Empirical evidence on the prominent firm-level and market-level outcomes of market-driving strategy V Stathakopoulos, KG Kottikas, G Painesis, IG Theodorakis, E Kottika Journal of Business Research 139, 1240-1254, 2022 | 20 | 2022 |
| Methodoi Erevnas Agoras V Stathakopoulos Athens: Stamoulis, 2001 | 8 | 2001 |
| Effects of performance appraisal systems on marketing managers V Stathakopoulos Journal of Marketing Management 13 (8), 835-852, 1997 | 7 | 1997 |
| Methods of market research C Stathakopoulos Publications Stamoulis, Athens, 2005 | 6 | 2005 |
| When figures of speech and provocation went international: scuba diving into consumers’ reactions towards the use of figures of speech in international provocative ad appeal … IG Theodorakis, V Stathakopoulos, CD Koritos, K Kottikas, E Kottika | | 2016 |
