Christos Livas
Christos Livas
Η διεύθυνση ηλεκτρονικού ταχυδρομείου έχει επαληθευτεί στον τομέα upatras.gr
Τίτλος
Παρατίθεται από
Παρατίθεται από
Έτος
Perceived impact of BYOD initiatives on post-secondary students’ learning, behaviour and wellbeing: The perspective of educators in Greece
C Livas, I Katsanakis, E Vayia
Education and Information Technologies 24 (1), 489-508, 2019
112019
ADVERTISING MESSAGES BEFORE AND DURING THE ECONOMIC RECESSION IN GREECE
A Kouremenos, C Livas, M Tsogas
http://dx.doi.org/10.15444/GMC2016.12.02.05, 2016 Global Marketing …, 2016
22016
'The Battle of Marathon: Strategic STP in Ancient and Modern Greece–a Case Study'
F Theofanides, C Livas
Journal Innovative Marketing 3 (4), 95-106, 2007
22007
The Powers and Perils of Societal Advertising
C Livas
Journal of Macromarketing 41 (3), 454-470, 2021
2021
Is destination image instagrammable? Co-creating value through Social Media Content
A Giannopoulos, C Livas, C Achlada
Tourman 2021 - Restarting tourism, travel and hospitality: The day After …, 2021
2021
Message Strategies of Award-Winning Marketing Communications in Europe
C Livas, M Tsogas, I Lionis
Proceedings of the 43rd Annual European Marketing Academy Conference …, 2014
2014
Changing Economic Conditions and Advertising Message Adaptation
C Livas, A Kouremenos, M Tsogas, P Papastathopoulou
Proceedings of the 4th European Marketing Academy Regional Conference …, 2013
2013
A Comparative Analysis of Segmentation, Targeting and Positioning in the Greek Banking Sector: The Cases of EFG Eurobank Ergasias and Citibank
F Theofanides, C Livas
Essays in Honour of Prof. Petros Livas, 699-717, 2012
2012
The Battle Of Marathon: Segmenting, Targeting And Positioning In The Ancient And Contemporary Greece
C Livas, G Gkiokas, S Yousafzai
Marketing And Management Sciences, 7-9, 2010
2010
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