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Ram Bala
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Year
Pricing software upgrades: The role of product improvement and user costs
R Bala, S Carr
Production and Operations Management 18 (5), 560-580, 2009
802009
Competitive behavior-based price discrimination for software upgrades
A Mehra, R Bala, R Sankaranarayanan
Information Systems Research 23 (1), 60-74, 2012
642012
Usage-based pricing of software services under competition
R Bala, S Carr
Journal of Revenue and Pricing Management 9, 204-216, 2010
422010
Detailing vs. direct-to-consumer advertising in the prescription pharmaceutical industry
R Bala, P Bhardwaj
Management science 56 (1), 148-160, 2010
412010
Pharmaceutical product recalls: Category effects and competitor response
R Bala, P Bhardwaj, PK Chintagunta
Marketing Science 36 (6), 931-943, 2017
402017
Differentiated or integrated: Capacity and service level choice for differentiated products
A Jain, R Bala
European Journal of Operational Research 266 (3), 1025-1037, 2018
272018
Distributed development and product line decisions
R Bala, V Krishnan, W Zhu
Production and Operations Management 23 (6), 1057-1066, 2014
232014
Life‐Cycle Approach to Environmental Innovation: Cost Structure, Advertising, and Competition
A Yenipazarli, A Vakharia, R Bala
Decision Sciences 51 (4), 1015-1045, 2020
202020
Offering pharmaceutical samples: the role of physician learning and patient payment ability
R Bala, P Bhardwaj, Y Chen
Marketing Science 32 (3), 522-527, 2013
152013
Effective supply chain surveillance for PPE
S He, R Bala, R Anupindi, ML Ranney
The Lancet 397 (10286), 1706-1707, 2021
142021
Pricing online subscription services under competition
R Bala
Journal of Revenue and Pricing Management 11, 258-273, 2012
132012
Algorithmic matching of personal protective equipment donations with healthcare facilities during the COVID-19 pandemic
R Bala, C Lee, B Pallant, M Srinivasan, D Lurie, R Jacob, ...
NPJ digital medicine 4 (1), 13, 2021
102021
Get Us PPE: A Self-Organizing Platform Ecosystem for Supply Chain Optimization during COVID-19
R Bala, KR Sarangee, S He, G Jin
Sustainability 14 (6), 3175, 2022
32022
Evergreening and operational risk under price competition
R Bala, S Kunnumkal, MG Sohoni
Naval Research Logistics (NRL) 63 (1), 71-89, 2016
32016
Pricing of Software Services.
R Bala, SC Carr
32005
Pricing and market segmentation for software upgrades
R Bala, S Carr
Available at SSRN 916380, 2005
32005
Product recalls, category effects and competitor response
R Bala, P Bhardwaj, PK Chintagunta
Category Effects and Competitor Response (January 10, 2015), 2015
22015
Value & worth: creating new markets in the digital economy
R Bala
Journal of Revenue and Pricing Management 13, 158-159, 2014
22014
Distributed development and product line decision making
R Bala, V Krishnan, W Zhu
Available at SSRN 1578703, 2010
22010
Delayed payments as performance-based contracts
SK Devalkar, R Bala
Indian School of Business, 2018
12018
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