| Where do reputations come from? MK Saxton Corporate Reputation Review 1, 393-399, 1998 | 253 | 1998 |
| Promoting science literacy with English language learners through instructional materials development: A case study SH Fradd, O Lee, FX Sutman, MK Saxton Bilingual Research Journal 25 (4), 479-501, 2001 | 167 | 2001 |
| When the product is complex, does the advertisement's conclusion matter? M Ahearne, T Gruen, MK Saxton Journal of Business Research 48 (1), 55-62, 2000 | 57 | 2000 |
| Materials development promoting science inquiry with English language learners: A case study SH Fradd, O Lee, FX Sutman, MK Saxton Bilingual Research Journal 25 (4), 479-501, 2002 | 53 | 2002 |
| Disaggregate market share response models WS DeSarbo, AM Degeratu, MJ Ahearne, MK Saxton International Journal of Research in Marketing 19 (3), 253-266, 2002 | 36 | 2002 |
| Venture advocate behaviors and the emerging enterprise T Saxton, CL Wesley, MK Saxton Strategic Entrepreneurship Journal 10 (1), 107-125, 2016 | 32 | 2016 |
| Retail promotions and perceptions of RJ Reynolds' novel dissolvable tobacco in a US test market LM Romito, MK Saxton, LL Coan, AG Christen Harm Reduction Journal 8, 1-10, 2011 | 23 | 2011 |
| Adding Badging to a Marketing Simulation to Increase Motivation to Learn MK Saxton Marketing Education Review 25 (1), 53-57, 2015 | 18 | 2015 |
| Understanding and evaluating reputation K Saxton Reputation Management 19 (3), 21-29, 1998 | 18 | 1998 |
| The spatial representation of market information WS DeSarbo, AM Degeratu, M Wedel, MK Saxton Marketing Science 20 (4), 426-441, 2001 | 17 | 2001 |
| Can Multiple New-Product Messages Attract Different Consumer Segments? Gaming Advertisements˘ Interaction with Targets Affects Brand Attitudes and Purchase Intentions F Alpert, MK Saxton Journal of Advertising Research 55 (3), 307-321, 2015 | 15 | 2015 |
| A hierarchical Bayesian procedure for two-mode cluster analysis WS DeSarbo, DKH Fong, J Liechty, M Kim Saxton Psychometrika 69 (4), 547-572, 2004 | 14 | 2004 |
| Failure To Advance: Resource Logic for Early Venture Failure MK Saxton, T Saxton, J Steen, M Verreynne Prometheus 28 (1), 15-27, 2010 | 11 | 2010 |
| Will the startup succeed in your eyes? Venture evaluation of resource providers during entrepreneurs' informational signaling CL Wesley II, DT Kong, CJ Lubojacky, MK Saxton, T Saxton Journal of Business Venturing 37 (5), 106229, 2022 | 10 | 2022 |
| Impact of Promotions on Awareness, Trial and Likelihood of Trial of New Dissolvable Tobacco L Romito, MK Saxton American Journal of Health Promotion 28 (4), 251-258, 2014 | 10 | 2014 |
| Exploring the relationship between brand equity and corporate reputation K Saxton American Marketing Association. Conference Proceedings 10, 227, 1999 | 6 | 1999 |
| Rx for Brand Consistency: Should Pharmaceutical Marketers Send Different Messages to Physician and Consumer Audiences? MK Saxton Journal of Advertising Research 51 (2), 380-393, 2011 | 5 | 2011 |
| The Titanic Effect: Successfully Navigating the Uncertainties that Sink Most Startups T Saxton, MK Saxton, M Cloran Morgan James Publishing, 2019 | 3 | 2019 |
| The environment: Elements, levels and reality as reflected in letters to shareholders T Saxton, MK Saxton Proceedings, Midwest Academy of Management, Indianapolis, IN, 294-300, 1993 | 2 | 1993 |
| Small businesses, startups will lead economy after COVID MK Saxton, T Saxton | 1 | 2021 |
Todd SaxtonIU Kelley School of BusinessVerified email at iu.edu
