| Diving into service quality–the dive tour operator perspective MA O’Neill, P Williams, M MacCarthy, R Groves Managing Service Quality: An International Journal 10 (3), 131-140, 2000 | 150 | 2000 |
| Customer satisfaction and scuba-diving: Some insights from the deep M Maccarthy, M O'neill, P Williams The Service Industries Journal 26 (5), 537-555, 2006 | 89 | 2006 |
| Consuming symbolism: marketing D-Day and Normandy M MacCarthy Journal of Heritage Tourism 12 (2), 191-203, 2017 | 21 | 2017 |
| The business of D-Day: An exploratory study of consumer behaviour M MacCarthy, G Willson International Journal of Heritage Studies 21 (7), 698-715, 2015 | 13 | 2015 |
| Dive tourism: evaluating service quality M O'Neill, M MacCarthy, P Abdullah Hospitality Review 20 (2), 5, 2002 | 12 | 2002 |
| Target shooting as a serious leisure pursuit–an exploratory study of the motivations driving participant engagement DS Martin, D Murray, MA O'Neill, M MacCarthy, J Gogue World Leisure Journal 56 (3), 204-219, 2014 | 11 | 2014 |
| Using Dialectic Thematic Analysis in dark tourism: Combining deductive and inductive reasoning in a modular method M MacCarthy Journal of Hospitality and Tourism Management 48, 468-478, 2021 | 9 | 2021 |
| Nethnography, complementing Netnography: a defensible praxis for the online researcher M MacCarthy Current Issues in Tourism 26 (23), 3782-3793, 2023 | 5 | 2023 |
| Machine infelicity in a poignant visitor setting: Comparing human and AI’s ability to analyze discourse M MacCarthy, H Shan Current Issues in Tourism 25 (8), 1289-1306, 2022 | 5 | 2022 |
| Commemorative insights: The best of life, in death M MacCarthy, KN Heng Rigney Journal of Heritage Tourism 16 (4), 395-411, 2021 | 5 | 2021 |
| Consuming Guns; Motives and Social Interaction of Australian Sporting Shooters MJ MacCarthy VDM Verlag, Germany, 2009 | 5 | 2009 |
| From Netnography to Nethnography: An Anzac commemorative experience trial. M MacCarthy, S Fanning Tourism Analysis 26 (2-3), 2-3, 2021 | 4 | 2021 |
| Researching Australian Gun Ownership; Respondents never lie... Or do they? M MacCarthy European Conference on Research Methodology for Business and Management …, 2011 | 4 | 2011 |
| Congregating as a social phenomenon; the social glue that binds M MacCarthy, A Morgan, C Lambert International Journal of Event and Festival Management 13 (2), 235-246, 2022 | 3 | 2022 |
| An investigation into the use of sound moderators on firearms for game and feral management in New South Wales M MacCarthy, M O'Neill, H Cripps Game Council for NSW, 2011 | 3 | 2011 |
| Subjective knowledge, perceived risk, and information search when purchasing a franchise: A comparative exploration from Australia P Balsarini, C Lambert, MM Ryan, M MacCarthy Journal of Risk and Financial Management 14 (8), 338, 2021 | 2 | 2021 |
| Discontentment with modern life: The influence on tourism G Willson, M MacCARTHY Journal of Tourism Challenges and Trends 9 (1), 31, 2016 | 2 | 2016 |
| Appreciating guns: A marketers perspective M MacCarthy, S Fanning, K France, M Ogilvie, M Ryan Australia New Zealand Marketing Academy Conference (ANZMAC)., 2011 | 2 | 2011 |
| Australian Gun Owners: An Endangered Species? M MacCarthy Australia New Zealand Marketing Academy (ANZMAC), 2009 | 2 | 2009 |
| Marketing the D-Day heritage sites: Lest we forget M MacCarthy, S Fanning Asia Business Research Corporation Limited, 2015 | 1 | 2015 |
Martin O'NeillProfessor, Auburn UniversityΗ διεύθυνση ηλεκτρονικού ταχυδρομείου έχει επαληθευτεί στον τομέα auburn.edu
