Pradeep Chintagunta
Pradeep Chintagunta
University of Chicago, Booth School of Business
Verified email at - Homepage
Cited by
Cited by
The effects of online user reviews on movie box office performance: Accounting for sequential rollout and aggregation across local markets
PK Chintagunta, S Gopinath, S Venkataraman
Marketing science 29 (5), 944-957, 2010
The effect of banner advertising on internet purchasing
P Manchanda, JP Dubé, KY Goh, PK Chintagunta
Journal of Marketing Research 43 (1), 98-108, 2006
On using demographic variables to determine segment membership in logit mixture models
S Gupta, PK Chintagunta
Journal of Marketing Research 31 (1), 128-136, 1994
A Bayesian model to forecast new product performance in domestic and international markets
R Neelamegham, P Chintagunta
Marketing Science 18 (2), 115-136, 1999
How does assortment affect grocery store choice?
RA Briesch, PK Chintagunta, EJ Fox
Journal of Marketing research 46 (2), 176-189, 2009
Investigating purchase incidence, brand choice and purchase quantity decisions of households
PK Chintagunta
Marketing Science 12 (2), 184-208, 1993
Investigating heterogeneity in brand preferences in logit models for panel data
PK Chintagunta, DC Jain, NJ Vilcassim
Journal of Marketing Research 28 (4), 417-428, 1991
Quantifying transaction costs in online/off-line grocery channel choice
PK Chintagunta, J Chu, J Cebollada
Marketing Science 31 (1), 96-114, 2012
Manufacturer-retailer channel interactions and implications for channel power: An empirical investigation of pricing in a local market
V Kadiyali, P Chintagunta, N Vilcassim
Marketing Science 19 (2), 127-148, 2000
Empirical analysis of indirect network effects in the market for personal digital assistants
H Nair, P Chintagunta, JP Dubé
Quantitative Marketing and Economics 2, 23-58, 2004
Response modeling with nonrandom marketing-mix variables
P Manchanda, PE Rossi, PK Chintagunta
Journal of Marketing Research 41 (4), 467-478, 2004
Investigating household state dependence effects across categories
PB Seetharaman, A Ainslie, PK Chintagunta
Journal of Marketing Research 36 (4), 488-500, 1999
Temporal differences in the role of marketing communication in new product categories
S Narayanan, P Manchanda, PK Chintagunta
Journal of marketing research 42 (3), 278-290, 2005
Return on investment implications for pharmaceutical promotional expenditures: The role of marketing-mix interactions
S Narayanan, R Desiraju, PK Chintagunta
Journal of marketing 68 (4), 90-105, 2004
Investigating the effects of store-brand introduction on retailer demand and pricing behavior
PK Chintagunta, A Bonfrer, I Song
Management Science 48 (10), 1242-1267, 2002
An empirical analysis of shopping behavior across online and offline channels for grocery products: The moderating effects of household and product characteristics
J Chu, M Arce-Urriza, JJ Cebollada-Calvo, PK Chintagunta
Journal of Interactive Marketing 24 (4), 251-268, 2010
A framework for investigating habits,“the hand of the past,” and heterogeneity in dynamic brand choice
R Roy, PK Chintagunta, S Haldar
Marketing science 15 (3), 280-299, 1996
Personalization in email marketing: The role of noninformative advertising content
NS Sahni, SC Wheeler, P Chintagunta
Marketing Science 37 (2), 236-258, 2018
Investigating category pricing behavior at a retail chain
PK Chintagunta
Journal of Marketing Research 39 (2), 141-154, 2002
Tipping and concentration in markets with indirect network effects
JPH Dubé, GJ Hitsch, PK Chintagunta
Marketing Science 29 (2), 216-249, 2010
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