| Salesperson competitive intelligence and performance: The role of product knowledge and sales force automation usage BJ Mariadoss, C Milewicz, S Lee, A Sahaym Industrial Marketing Management 43 (1), 136-145, 2014 | 133 | 2014 |
| Designed to succeed: Dimensions of product design and their impact on market share RP Jindal, KR Sarangee, R Echambadi, S Lee Journal of Marketing 80 (4), 72-89, 2016 | 108 | 2016 |
| Country-of-origin fit: when does a discrepancy between brand origin and country of manufacture reduce consumers’ product evaluations? ZS Johnson, Y Tian, S Lee Journal of Brand Management 23, 403-418, 2016 | 71 | 2016 |
| The effect of new product design and innovation on South Korean consumer’s willingness to buy S Lee, ZS Johnson Asia Pacific Journal of Marketing and Logistics 29 (1), 98-113, 2017 | 43 | 2017 |
| Meaning or sound? The effects of brand name fluency on brand recall and willingness to buy S Lee, DW Baack Journal of promotion management 20 (5), 521-536, 2014 | 28 | 2014 |
| When does the developing country brand name alleviate the brand origin effect? Interplay of brand name and brand origin S Lee International Journal of Emerging Markets 15 (2), 387-402, 2020 | 26 | 2020 |
| Brand origin or product origin? The effects of country of origin fit on brand evaluation S Lee, Z Johnson, X He Children 21, 347-366, 2009 | 22 | 2009 |
| Two essays on product design and consumer evaluations S Lee | 12 | 2010 |
| The aftermath of a brand transgression: the role of brand forgiveness and brand evangelism B Nobi, KM Kim, S Lee Journal of Asia Business Studies 16 (6), 1030-1040, 2021 | 11 | 2021 |
| More to form than meets the eye? The impact of form and functional design on attitude towards new products S Lee, RG Pillai Journal of Managerial Issues, 345-359, 2013 | 11 | 2013 |
| The interplay of brand sound meaning and brand origin on new high-tech product evaluation S Lee Journal of Global Scholars of Marketing Science 27 (1), 16-30, 2017 | 6 | 2017 |
| International higher education brand alliance: the role of brand fit and world-mindedness KM Kim, B Nobi, S Lee, C Milewicz Asia Pacific Journal of Marketing and Logistics 34 (2), 418-435, 2022 | 5 | 2022 |
| When is the atypical design not penalized? Moderating role of product innovativeness and technological sophistication in consumer’s evaluation of new products S Lee American Journal of Business 34 (3/4), 169-188, 2019 | 4 | 2019 |
| The impact of form and functional design on new product evaluations: a case of South Korean Women S Lee Journal of International Consumer Marketing 25 (4), 250-261, 2013 | 3 | 2013 |
| Does brand logo matter in social media marketing? The moderating role of brand logo and brand equity in brand evaluation S Lee Journal of Digital & Social Media Marketing 6 (4), 371-383, 2019 | 2 | 2019 |
| INVESTIGATING FORM AND FUNCTION INFLUENCES ON FOLLOWER PRODUCTS'PERFORMANCE. S Lee, C Milewicz Marketing Management Journal 24 (2), 2014 | 2 | 2014 |
| When I Grow Up: The Moderating Role of Aspiration in Intergenerational Code-switching. S Lee, C Massiah Advances in Consumer Research 35, 2008 | 2 | 2008 |
| Does brand name matter in alleviating ethnocentrism? The interplay of brand origin and brand name in radically new product evaluation S Lee Journal of International Consumer Marketing, 1-11, 2023 | 1 | 2023 |
| Does brand name matter in social media marketing? The interaction effect of brand name and ranking on behavior intention: a case of business school students in the US Midwest S Lee Journal of Marketing for Higher Education, 1-20, 2023 | 1 | 2023 |
| Interplay of brand origin and product origin on persuasion S Lee, X He Asian Journal of Marketing 8 (1), 44, 2014 | 1 | 2014 |
