| Conceptualising market orientation in non-profit organisations: Definition, performance, and preliminary construction of a scale P Modi, D Mishra Journal of Marketing Management 26 (5-6), 548-569, 2010 | 158 | 2010 |
| Personality and older consumers’ green behaviour in the UK S Gordon-Wilson, P Modi Futures 71, 1-10, 2015 | 83 | 2015 |
| Market orientation in nonprofit organizations: innovativeness, resource scarcity, and performance P Modi Competitive Intelligence, Analysis and Strategy, 194-206, 2014 | 70 | 2014 |
| Conceptualising and validating the social capital construct in consumer-initiated online brand communities (COBCs) S Li, P Modi, MSS Wu, CHS Chen, B Nguyen Technological Forecasting and Social Change 139, 303-310, 2019 | 41 | 2019 |
| Rural marketing: Its definition and development perspective P Modi International Journal of Rural Management 5 (1), 91-104, 2009 | 39 | 2009 |
| Measuring market orientation in nonprofit organizations P Modi Journal of Strategic Marketing 20 (5), 447-460, 2012 | 37 | 2012 |
| Reaching the price conscious consumer: The impact of personality, generational cohort and social media use JK Eastman, R Iyer, KL Eastman, S Gordon‐Wilson, P Modi Journal of Consumer Behaviour 20 (4), 898-912, 2021 | 34 | 2021 |
| Toward a greater understanding of the market orientation and internal market orientation relationship P Modi, GK Sahi Journal of Strategic Marketing 26 (6), 532-549, 2018 | 34 | 2018 |
| Uttarakhand state cooperative federation: can it help the horticulture farmers? P Modi, D Mishra, H Gulati, K Murugesan Vision 13 (2), 53-61, 2009 | 28 | 2009 |
| Market separations for BOP producers: The case of market development for the Chanderi cluster weavers in India R Singh, S Agarwal, P Modi International Journal of Rural Management 11 (2), 175-193, 2015 | 27 | 2015 |
| The meaning and relevance of internal market orientation in nonprofit organisations P Modi, GK Sahi The Service Industries Journal 38 (5-6), 303-320, 2018 | 25 | 2018 |
| New product innovations in times of crisis: How did women entrepreneurs survive the COVID-19 crisis? GK Sahi, P Modi, S Mantok Industrial Marketing Management 111, 19-29, 2023 | 19 | 2023 |
| Who gets the money? Strategic orientations and resource attraction by not-for-profit organizations P Modi, GK Sahi Journal of Nonprofit & Public Sector Marketing 34 (4), 475-499, 2022 | 10 | 2022 |
| The impact of future time perspective and personality on the sustainable behaviours of seniors JK Eastman, P Modi, S Gordon-Wilson Journal of consumer policy 43, 275-294, 2020 | 10 | 2020 |
| Values, personality traits, and packaging‐free shopping: A mixed‐method approach S Gordon‐Wilson, P Modi, JK Eastman Business Ethics, the Environment & Responsibility 31 (2), 546-561, 2022 | 6 | 2022 |
| Rural marketing: marketing to the rural, poor or disadvantaged consumers P Modi International Journal of Rural Management 8 (1-2), 3-5, 2012 | 6 | 2012 |
| A paradigmatic and methodological examination of market orientation research A Shaikh, P Modi, V Yadav, P Kumar The Marketing Review 18 (3), 368-401, 2018 | 2 | 2018 |
| Digital Empowerment Foundation’s Chanderiyaan Project: linking the poor producers with the market using ICT R Singh, P Modi, V Gupta, A Sur Emerald Emerging Markets Case Studies 8 (3), 1-24, 2018 | 2 | 2018 |
| The Impact of Personality and Social Media Use on Price Consciousness: An Abstract R Iyer, JK Eastman, KL Eastman, S Gordon-Wilson, P Modi Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS …, 2020 | 1 | 2020 |
| Designing messages for fluorosis mitigation behavior change: Role of message framing and perceived risk N Mohanty, SN Biswas, D Mishra, P Modi Health Marketing Quarterly 35 (4), 280-297, 2018 | 1 | 2018 |
Debiprasad MishraProfessor, Institute of Rural Management AnandVerified email at irma.ac.in
