Manoj Hastak
Manoj Hastak
Professor of Marketing, American University
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Segmentation approaches in data-mining: A comparison of RFM, CHAID, and logistic regression
JA McCarty, M Hastak
Journal of business research 60 (6), 656-662, 2007
Can consumers interpret nutrition information in the presence of a health claim? A laboratory investigation
GT Ford, M Hastak, A Mitra, DJ Ringold
Journal of public policy & marketing 15 (1), 16-27, 1996
Assessing the role of brand-related cognitive responses as mediators of communication effects on cognitive structure
M Hastak, JC Olson
Journal of Consumer Research 15 (4), 444-456, 1989
Memory-based product judgments: Effects of involvement at encoding and retrieval
JW Park, M Hastak
Journal of Consumer Research 21 (3), 534-547, 1994
Consumer comprehension of environmental advertising and labeling claims
LA Morris, M Hastak, MB Mazis
Journal of Consumer Affairs 29 (2), 328-350, 1995
Deception by implication: A typology of truthful but misleading advertising and labeling claims
M Hastak, MB Mazis
Journal of public policy & Marketing 30 (2), 157-167, 2011
Can the educationally disadvantaged interpret the FDA-mandated nutrition facts panel in the presence of an implied health claim?
A Mitra, M Hastak, GT Ford, DJ Ringold
Journal of Public Policy & Marketing 18 (1), 106-117, 1999
Country‐of‐origin effects on product quality judgments: An information integration perspective
M Hastak, ST Hong
Psychology & marketing 8 (2), 129-143, 1991
Understanding and facilitating the usage of nutritional labels by low-literate consumers
M Viswanathan, M Hastak, R Gau
Journal of Public Policy & Marketing 28 (2), 135-145, 2009
The role of summary information in facilitating consumers’ comprehension of nutrition information
M Viswanathan, M Hastak
Journal of Public Policy & Marketing 21 (2), 305-318, 2002
What do online behavioral advertising privacy disclosures communicate to users?
PG Leon, J Cranshaw, LF Cranor, J Graves, M Hastak, B Ur, G Xu
Proceedings of the 2012 ACM workshop on Privacy in the electronic society, 19-30, 2012
The role of consumer surveys in public policy decision making
M Hastak, MB Mazis, LA Morris
Journal of Public Policy & Marketing 20 (2), 170-185, 2001
Mediators of message sidedness effects on cognitive structure for involved and uninvolved audiences
M Hastak, JW Park
ACR North American Advances, 1990
Pre-trial cognitive effects of cents-off coupons
PS Raju, M Hastak
Journal of Advertising 12 (2), 24-33, 1983
Consumer response to deals: A discussion of theoretical perspectives
PS Raju, M Hastak
ACR North American Advances, 1980
Empirical evidence on the determinants of rent-to-own use and purchase behavior
SM McKernan, JM Lacko, M Hastak
Economic Development Quarterly 17 (1), 33-52, 2003
Customer experience with rent-to-own transactions
JM Lacko, SM McKernan, M Hastak
Journal of Public Policy & Marketing 21 (1), 126-138, 2002
On the validity of research methods in consumer dealing activity: An analysis of timing issues
RD Wilson, LM Newman, M Hastak
College of Business Administration, Pennsylvania State University, 1979
Designing Evidence‐Based Disclosures: A Case Study of Financial Privacy Notices
L Garrison, M Hastak, JM Hogarth, S Kleimann, AS Levy
Journal of Consumer Affairs 46 (2), 204-234, 2012
Effects of involvement on on-line brand evaluations: A stronger test of the ELM
JW Park, M Hastak
ACR North American Advances, 1995
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