P.K. Kannan
Cited by
Cited by
Implications of loyalty program membership and service experiences for customer retention and value
RN Bolton, PK Kannan, MD Bramlett
Journal of the academy of marketing science 28 (1), 95-108, 2000
From multi-channel retailing to omni-channel retailing: introduction to the special issue on multi-channel retailing
PC Verhoef, PK Kannan, JJ Inman
Journal of retailing 91 (2), 174-181, 2015
Digital marketing: A framework, review and research agenda
PK Kannan
International Journal of Research in Marketing 34 (1), 22-45, 2017
From social to sale: The effects of firm-generated content in social media on customer behavior
A Kumar, R Bezawada, R Rishika, R Janakiraman, PK Kannan
Journal of Marketing 80 (1), 7-25, 2016
E-service: a new paradigm for business in the electronic environment
RT Rust, PK Kannan
Communications of the ACM 46 (6), 36-42, 2003
Marketing analytics for data-rich environments
M Wedel, PK Kannan
Journal of Marketing 80 (6), 97-121, 2016
Value co‐creation: theoretical approaches and practical implications
H Saarijärvi, PK Kannan, H Kuusela
European Business Review, 2013
Dynamic pricing on the Internet: Importance and implications for consumer behavior
PKK PK Kannan
International Journal of Electronic Commerce 5 (3), 63-83, 2001
Wireless commerce: marketing issues and possibilities
PK Kannan, AM Chang, AB Whinston
Proceedings of the 34th Annual Hawaii International Conference on System …, 2001
Attributing conversions in a multichannel online marketing environment: An empirical model and a field experiment
H Li, PK Kannan
Journal of Marketing Research 51 (1), 40-56, 2014
The customer economics of internet privacy
RT Rust, PK Kannan, N Peng
Journal of the Academy of Marketing Science 30 (4), 455-464, 2002
An interdisciplinary perspective on IT services management and service science
IR Bardhan, H Demirkan, PK Kannan, RJ Kauffman, R Sougstad
Journal of Management Information Systems 26 (4), 13-64, 2010
Consumer behavioral loyalty
CK Yim, PK Kannan
Journal of business research 44 (2), 75-92, 1999
Leveraging Web 2.0 in government
AM Chang, PK Kannan
IBM Center for the Business of Government, 2008
E-service: New directions in theory and practice
RT Rust, PK Kannan
ME Sharpe, 2002
Marketing information on the I-Way: data junkyard or information gold mine?
PK Kannan, AM Chang, AB Whinston
Communications of the ACM 41 (3), 35-43, 1998
Strategic online and offline retail pricing: a review and research agenda
D Grewal, R Janakiraman, K Kalyanam, PK Kannan, B Ratchford, R Song, ...
Journal of interactive marketing 24 (2), 138-154, 2010
Modeling and testing structured markets: A nested logit approach
PK Kannan, GP Wright
Marketing Science 10 (1), 58-82, 1991
Pricing of information products on online servers: Issues, models, and analysis
S Jain, PK Kannan
Management Science 48 (9), 1123-1142, 2002
Using online search data to forecast new product sales
G Kulkarni, PK Kannan, W Moe
Decision support systems 52 (3), 604-611, 2012
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