Follow
Lucia Barros
Lucia Barros
Other namesLucia S G Barros, Lucia Salmonson Guimarães Barros
FGV EAESP
Verified email at fgv.br
Title
Cited by
Cited by
Year
From slum tourism to smiley selfies: The role of social identity strength in the consumption of morally ambiguous experiences
J Von Schuckmann, LSG Barros, RS Dias, EB Andrade
Journal of Consumer Psychology 28 (2), 192-210, 2018
342018
Hope, perceived financial risk and propensity for indebtedness
L Barros, D Botelho
BAR-Brazilian Administration Review 9, 454-474, 2012
28*2012
Sarcastic or assertive: How should brands reply to consumers’ uncivil comments on social media in the context of brand activism?
JM Batista, LSG Barros, FV Peixoto, D Botelho
Journal of interactive marketing 57 (1), 141-158, 2022
15*2022
A Influência do Constrangimento do Consumidor no Processo de Compra
G Isabella, L Barros, JA Mazzon
Revista de Administração Contemporânea 19 (5), 626-648, 2015
15*2015
Why do voters choose corrupt candidates? The role of ideology on cognitive mechanisms
L Barros, R Goldszmidt, C Pereira
International Journal of Public Opinion Research 32 (4), 676-692, 2020
112020
From visitors to donors: how and why funding rates vary over time in all-or-nothing noninvestment crowdfunding projects
LSG Barros, C Zucco Jr, EB Andrade, MS Brogliato
Journal of the Association for Consumer Research 5 (1), 117-127, 2020
7*2020
Envolvimento e Percepção dos Consumidores em Relação a Marcas Reposicionadas
F SZYLIT, G ISABELLA, LSG BARROS
Revista de Administração da UFSM, 2018
62018
Mind the fake reviews! Protecting consumers from deception through persuasion knowledge acquisition
M Costa Filho, DN Rafael, LSG Barros, E Mesquita
Journal of Business Research 156, 113538, 2023
52023
The deviation game: Can deviation from standard beauty become appealing? An age perspective
MR Goia, MB De Lima, LSG Barros
Revista Brasileira de Marketing 17 (4), 459-471, 2018
32018
The more tangible the better? Assessing the different forms of tangibility on donations
L Barros, J Von Schuckmann, F Araujo
CLAV 2019, 2019
22019
Valor percebido, satisfação e confiança como determinantes da lealdade: um estudo no segmento de bancos de varejo
ES Parente
12011
When and Why Are Consumers Willing To Help For-Profit Companies in Distress?: The Corporate Vulnerability Appeal: Conditions that Drive Its Effectiveness
LSG Barros, FD Abrantes-Braga, CB Chammas, M Costa Filho
Journal of Advertising Research 63 (3), 290-308, 2023
2023
Philanthropy
LSG Barros
The Palgrave Encyclopedia of Social Marketing, 2022
2022
I Want to Pay more But I Don’t Remember What You Just Said: Augmented Reality Effects on Attitude, Willingness to Pay and Memory Recall
JM Batista, ASM Kamiya, D Botelho, LSG Barros
CLAV 2020, 2020
2020
Crowdfunding-success label
L Barros
OSF, 2019
2019
What should I do? The role of reciprocity and social norms on gift choices
DM de Andrade, LSG Barros
Revista Brasileira de Marketing 18 (3), 26-52, 2019
2019
Estruturas Organizacionais e de Marketing: O que Acontece Quando O Novo Segmento é de Consumidores De Baixa Renda
LSG BARROS, G ISABELLA
Revista de Administração do Gestor 3, 36-48, 2013
2013
Estratégia de marketing-A esperança como motor de endividamento
L Barros, D Botelho
Anuário de Pesquisa GVPesquisa, 2012
2012
A Influência da Apresentação do Preço na Avaliação do Consumidor: o Efeito Pennies-a-Day no Contexto de Consumo Brasileiro
LSG BARROS, AH KLIEMANN
EMA - Encontro de Marketing da Anpad, 2010, Florianópolis. Anais EMA, 2010
2010
EMBARRASSMENT: A NOVEL TWIST ON A FAMILIAR EMOTION
J von Schuckmann, LSG Barros, GE Donnelly, M Bertini
The system can't perform the operation now. Try again later.
Articles 1–20