| Scaling procedures: Issues and applications RG Netemeyer, WO Bearden, S Sharma sage publications, 2003 | 5652 | 2003 |
| Measurement of consumer susceptibility to interpersonal influence WO Bearden, RG Netemeyer, JE Teel Journal of consumer research 15 (4), 473-481, 1989 | 3771 | 1989 |
| Reference group influence on product and brand purchase decisions WO Bearden, MJ Etzel Journal of consumer research 9 (2), 183-194, 1982 | 3755 | 1982 |
| Selected determinants of consumer satisfaction and complaint reports WO Bearden, JE Teel Journal of marketing Research 20 (1), 21-28, 1983 | 3405 | 1983 |
| Market orientation: A meta-analytic review and assessment of its antecedents and impact on performance AH Kirca, S Jayachandran, WO Bearden Journal of marketing 69 (2), 24-41, 2005 | 3396 | 2005 |
| Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research WO Bearden, RG Netemeyer Sage publications, 1999 | 2843 | 1999 |
| Consumers' need for uniqueness: Scale development and validation KT Tian, WO Bearden, GL Hunter Journal of consumer research 28 (1), 50-66, 2001 | 2574 | 2001 |
| The use of expert judges in scale development: Implications for improving face validity of measures of unobservable constructs DM Hardesty, WO Bearden Journal of business research 57 (2), 98-107, 2004 | 1150 | 2004 |
| Consumer self-confidence: Refinements in conceptualization and measurement WO Bearden, DM Hardesty, RL Rose Journal of consumer research 28 (1), 121-134, 2001 | 1065 | 2001 |
| Warranty and other extrinsic cue effects on consumers' risk perceptions TA Shimp, WO Bearden Journal of Consumer research 9 (1), 38-46, 1982 | 1030 | 1982 |
| Sample size effects on chi square and other statistics used in evaluating causal models WO Bearden, S Sharma, JE Teel Journal of marketing research 19 (4), 425-430, 1982 | 1025 | 1982 |
| The effect of plausible and exaggerated reference prices on consumer perceptions and price search JE Urbany, WO Bearden, DC Weilbaker Journal of Consumer research 15 (1), 95-110, 1988 | 798 | 1988 |
| Crossover effects in the theory of reasoned action: A moderating influence attempt RL Oliver, WO Bearden Journal of consumer research 12 (3), 324-340, 1985 | 792 | 1985 |
| Attention to social comparison information: An individual difference factor affecting consumer conformity WO Bearden, RL Rose Journal of Consumer Research 16 (4), 461-471, 1990 | 758 | 1990 |
| Consumer innovativeness and the adoption process KC Manning, WO Bearden, TJ Madden Journal of consumer psychology 4 (4), 329-345, 1995 | 741 | 1995 |
| Dependence, trust, and relational behavior on the part of foreign subsidiary marketing operations: implications for managing global marketing operations K Hewett, WO Bearden Journal of marketing 65 (4), 51-66, 2001 | 690 | 2001 |
| Dynamic pricing and consumer fairness perceptions KL Haws, WO Bearden Journal of consumer research 33 (3), 304-311, 2006 | 679 | 2006 |
| Contextual influences on perceptions of merchant-supplied reference prices DR Lichtenstein, WO Bearden Journal of Consumer research 16 (1), 55-66, 1989 | 625 | 1989 |
| Resistance to technological innovations: an examination of the role of self-efficacy and performance satisfaction PS Ellen, WO Bearden, S Sharma Journal of the academy of marketing science 19, 297-307, 1991 | 615 | 1991 |
| Marketing: principles and perspectives WO Bearden, TN Ingram, RW LaForge (No Title), 1995 | 609 | 1995 |
