| Developing and validating measures of facets of customer-based brand equity RG Netemeyer, B Krishnan, C Pullig, G Wang, M Yagci, D Dean, J Ricks, ... Journal of business research 57 (2), 209-224, 2004 | 2166 | 2004 |
| The effects of job autonomy, customer demandingness, and trait competitiveness on salesperson learning, self-efficacy, and performance G Wang, RG Netemyer Journal of the Academy of Marketing Science 30, 217-228, 2002 | 617 | 2002 |
| Salesperson creative performance: conceptualization, measurement, and nomological validity G Wang, RG Netemeyer Journal of Business Research 57 (8), 805-812, 2004 | 398 | 2004 |
| The effects of firm capabilities on external collaboration and performance: The moderating role of market turbulence G Wang, W Dou, W Zhu, N Zhou Journal of Business Research 68 (9), 1928-1936, 2015 | 363 | 2015 |
| Psychological empowerment and job satisfaction: An analysis of interactive effects G Wang, PD Lee Group & organization management 34 (3), 271-296, 2009 | 362 | 2009 |
| The dimensionality of the Maslach Burnout Inventory across small business owners and educators JS Boles, DH Dean, JM Ricks, JC Short, G Wang Journal of Vocational Behavior 56 (1), 12-34, 2000 | 331 | 2000 |
| Consumption attitudes and adoption of new consumer products: a contingency approach G Wang, W Dou, N Zhou European Journal of Marketing 42 (1/2), 238-254, 2008 | 237 | 2008 |
| Effects of sales force market orientation on creativity, innovation implementation, and sales performance G Wang, CF Miao Journal of business research 68 (11), 2374-2382, 2015 | 214 | 2015 |
| Generational and regional differences in media consumption patterns of Chinese generation X consumers W Dou, G Wang, N Zhou Journal of Advertising 35 (2), 101-110, 2006 | 178 | 2006 |
| Attitudinal correlates of brand commitment: an empirical study G Wang Journal of Relationship Marketing 1 (2), 57-75, 2002 | 133 | 2002 |
| The effect of standardization and customization on service satisfaction G Wang, J Wang, X Ma, RG Qiu Journal of Service Science 2, 1-23, 2010 | 93 | 2010 |
| Knowledge, performance, and exporter satisfaction: an exploratory study G Wang, JE Olsen Journal of Global Marketing 15 (3-4), 39-64, 2002 | 87 | 2002 |
| The interactive effects of sales force controls on salespeople behaviors and customer outcomes G Wang, W Dou, N Zhou Journal of Personal Selling & Sales Management 32 (2), 225-243, 2012 | 76 | 2012 |
| The differential effects of functional vis-à-vis relational customer orientation on salesperson creativity CF Miao, G Wang Journal of Business Research 69 (12), 6021-6030, 2016 | 72 | 2016 |
| The effect of psychological climate for innovation on salespeople˘s creativity and turnover intention G Wang, X Ma Journal of Personal Selling & Sales Management 33 (4), 373-387, 2013 | 70 | 2013 |
| Advertiser risk taking, campaign originality, and campaign performance G Wang, W Dou, H Li, N Zhou Journal of Advertising 42 (1), 42-53, 2013 | 59 | 2013 |
| The effect of agency creativity on campaign outcomes: The moderating role of market conditions H Li, W Dou, G Wang, N Zhou Journal of Advertising 37 (4), 109-120, 2008 | 56 | 2008 |
| Effects of work–family interface conflicts on salesperson behaviors: A double-edged sword CF Miao, G Wang Journal of the Academy of Marketing Science 45, 762-783, 2017 | 30 | 2017 |
| Key supplier involvement in IT-enabled operations: when does it lead to improved performance? F Miao, G Wang, P Jiraporn Industrial Marketing Management 75, 134-145, 2018 | 29 | 2018 |
| Personal factors affecting sales performance: Modeling the effects of experience, competitiveness, self-efficacy, effort, and creativity G Wang Louisiana State University and Agricultural & Mechanical College, 2000 | 18 | 2000 |
Rick NetemeyerMcIntire School of Commerce, University of VirginiaVerified email at virginia.edu
