| Dynamic cooperative advertising in a channel S Jørgensen, SP Sigue, G Zaccour Journal of retailing 76 (1), 71-92, 2000 | 294 | 2000 |
| Accelerating foreign direct investment flow to Africa: from policy statements to successful strategies JW Musila, SP Sigué Managerial finance, 2006 | 128 | 2006 |
| Stackelberg leadership in a marketing channel S Jørgensen, SP Sigue, G Zaccour International Game Theory Review 3 (01), 13-26, 2001 | 124 | 2001 |
| Corruption and international trade: an empirical investigation of African countries JW Musila, SP Sigué World Economy 33 (1), 129-146, 2010 | 87 | 2010 |
| Advertising strategies in a franchise system SP Sigué, P Chintagunta European Journal of Operational Research 198 (2), 655-665, 2009 | 80 | 2009 |
| Investigación de mercados: una manera de conocer preferencias, comportamientos y tendencias A d'Astous, RS Tirado, SP Sigué Editorial Norma, 2003 | 78 | 2003 |
| Consumer and retailer promotions: who is better off? SP Sigué Journal of Retailing 84 (4), 449-460, 2008 | 73 | 2008 |
| The dilemma of pull and push-price promotions G Martín-Herrán, SP Sigué, G Zaccour Journal of Retailing 86 (1), 51-68, 2010 | 52 | 2010 |
| Transactions vs. relationships: what should the company emphasize? GE Fruchter, SP Sigué Journal of Service Research 8 (1), 18-36, 2005 | 50 | 2005 |
| Offensive versus defensive marketing: What is the optimal spending allocation? G Martín-Herrán, S McQuitty, SP Sigué International Journal of Research in Marketing 29 (2), 210-219, 2012 | 35 | 2012 |
| Cooperative advertising for competing manufacturers: The impact of long-term promotional effects S Karray, G Martin-Herran, SP Sigué International Journal of Production Economics 184, 21-32, 2017 | 32 | 2017 |
| A game-theoretic model for co-promotions: Choosing a complementary versus an independent product ally S Karray, SP Sigué Omega 54, 84-100, 2015 | 28 | 2015 |
| Strategic interactions in traditional franchise systems: Are franchisors always better off? G Martín-Herrán, SP Sigué, G Zaccour European Journal of Operational Research 213 (3), 526-537, 2011 | 28 | 2011 |
| An integrative framework of cooperative advertising: Should manufacturers continuously support retailer advertising? G Martín-Herrán, SP Sigué Journal of Business research 70, 67-73, 2017 | 25 | 2017 |
| Managing relational exchanges GE Fruchter, SP Sigué Journal of Service Research 7 (2), 142-154, 2004 | 25 | 2004 |
| Dynamic pricing for subscription services GE Fruchter, SP Sigué Journal of Economic Dynamics and Control 37 (11), 2180-2194, 2013 | 19 | 2013 |
| Social relationship and transactional marketing policies—maximizing customer lifetime value GE Fruchter, SP Sigué Journal of optimization theory and applications 142 (3), 469-492, 2009 | 19 | 2009 |
| Prices, promotions, and channel profitability: Was the conventional wisdom mistaken? G Martı, SP Sigué European Journal of Operational Research 211 (2), 415-425, 2011 | 18 | 2011 |
| La franquicia en Colombia SP Sigué Editorial Norma, 2003 | 18 | 2003 |
| Should companies jointly promote their complementary products when they compete in other product categories? S Karray, SP Sigue European journal of operational research 255 (2), 620-630, 2016 | 17 | 2016 |
G ZaccourGERADVerified email at hec.ca
