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Simon P. Sigué
Simon P. Sigué
Professor of Marketing, Athabasca University
Verified email at athabascau.ca
Title
Cited by
Cited by
Year
Dynamic cooperative advertising in a channel
S Jørgensen, SP Sigue, G Zaccour
Journal of retailing 76 (1), 71-92, 2000
3012000
Accelerating foreign direct investment flow to Africa: from policy statements to successful strategies
JW Musila, SP Sigué
Managerial finance, 2006
1312006
Stackelberg leadership in a marketing channel
S Jørgensen, SP Sigue, G Zaccour
International Game Theory Review 3 (01), 13-26, 2001
1312001
Investigación de mercados: una manera de conocer preferencias, comportamientos y tendencias
A d'Astous, RS Tirado, SP Sigué
Editorial Norma, 2003
992003
Corruption and international trade: an empirical investigation of African countries
JW Musila, SP Sigué
World Economy 33 (1), 129-146, 2010
982010
Advertising strategies in a franchise system
SP Sigué, P Chintagunta
European Journal of Operational Research 198 (2), 655-665, 2009
842009
Consumer and retailer promotions: who is better off?
SP Sigué
Journal of Retailing 84 (4), 449-460, 2008
752008
The dilemma of pull and push-price promotions
G Martín-Herrán, SP Sigué, G Zaccour
Journal of Retailing 86 (1), 51-68, 2010
582010
Transactions vs. relationships: what should the company emphasize?
GE Fruchter, SP Sigué
Journal of Service Research 8 (1), 18-36, 2005
522005
Cooperative advertising for competing manufacturers: The impact of long-term promotional effects
S Karray, G Martín-Herrán, SP Sigué
International Journal of Production Economics 184, 21-32, 2017
382017
Offensive versus defensive marketing: What is the optimal spending allocation?
G Martín-Herrán, S McQuitty, SP Sigué
International Journal of Research in Marketing 29 (2), 210-219, 2012
352012
A game-theoretic model for co-promotions: Choosing a complementary versus an independent product ally
S Karray, SP Sigué
Omega 54, 84-100, 2015
302015
An integrative framework of cooperative advertising: Should manufacturers continuously support retailer advertising?
G Martín-Herrán, SP Sigué
Journal of Business research 70, 67-73, 2017
292017
Strategic interactions in traditional franchise systems: Are franchisors always better off?
G Martín-Herrán, SP Sigué, G Zaccour
European Journal of Operational Research 213 (3), 526-537, 2011
292011
Managing relational exchanges
GE Fruchter, SP Sigué
Journal of Service Research 7 (2), 142-154, 2004
272004
Dynamic pricing for subscription services
GE Fruchter, SP Sigué
Journal of Economic Dynamics and Control 37 (11), 2180-2194, 2013
262013
Offline retailers expanding online to compete with manufacturers: Strategies and channel power
S Karray, SP Sigué
Industrial Marketing Management 71, 203-214, 2018
232018
Social relationship and transactional marketing policies—maximizing customer lifetime value
GE Fruchter, SP Sigué
Journal of optimization theory and applications 142 (3), 469-492, 2009
232009
Trade deals and/or on-package coupons
G Martín-Herrán, SP Sigué
European Journal of Operational Research 241 (2), 541-554, 2015
202015
La franquicia en Colombia
SP Sigué
Editorial Norma, 2003
202003
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