| Social media resources and export performance: the role of trust and commitment MA Mahmoud, M Adams, A Abubakari, NO Commey, ANA Kastner International Marketing Review 37 (2), 273-297, 2020 | 49 | 2020 |
| Achieving university libraries user loyalty through user satisfaction: the role of service quality KK Twum, M Adams, S Budu, RAA Budu Journal of Marketing for Higher Education 32 (1), 54-72, 2022 | 44 | 2022 |
| Using theory in social marketing to predict waste disposal behaviour among households in Ghana EY Tweneboah-Koduah, M Adams, KM Nyarku Journal of African Business 21 (1), 62-77, 2020 | 44 | 2020 |
| The role of theories in social marketing in predicting physical activity behavior among the youth EY Tweneboah-Koduah, M Adams, G Acheampong Journal of Social Marketing 9 (4), 398-417, 2019 | 23 | 2019 |
| Market orientation, innovation and business performance: insight from womenpreneurs in the fashion industry in Ghana PA Anim, GC Agbemabiese, G Acheampong, M Adams, E Boakye Journal of Creativity and Business Innovation 4, 2018 | 21 | 2018 |
| Using motivation, opportunity, and ability model in social marketing to predict “Galamsey” behavior in Ghana EY Tweneboah-Koduah, VE Mann, M Adams Social Marketing Quarterly 26 (1), 28-46, 2020 | 19 | 2020 |
| “Mind the gap”: to succeed in marketing politics, think of social media innovation PA Anim, FO Asiedu, M Adams, G Acheampong, E Boakye Journal of Consumer Marketing 36 (6), 806-817, 2019 | 18 | 2019 |
| Market orientation, innovation and business performance: Insight from womenpreneurs in the fashion industry in Ghana market orientation P Amfo, G Cudjoe, G Acheampong, M Adams, E Boakye Journal of Creativity and Business Innovation 4, 2018 | 8 | 2018 |
| Understanding flooding events in Ghana: a social marketing and self-determination theory perspective EY Tweneboah-Koduah, M Adams, MN Amoakoh, SM Braimah Journal of Social Marketing 12 (4), 534-555, 2022 | 2 | 2022 |
