| Privacy concerns can explain unwillingness to download and use contact tracing apps when COVID-19 concerns are high EY Chan, NU Saqib Computers in Human Behavior 119, 106718, 2021 | 182 | 2021 |
| Time pressure reverses risk preferences NU Saqib, EY Chan Organizational Behavior and Human Decision Processes 130, 58-68, 2015 | 87 | 2015 |
| The influence of involvement on the endowment effect: The moveable value function NU Saqib, N Frohlich, E Bruning Journal of Consumer Psychology 20 (3), 355-368, 2010 | 46 | 2010 |
| Consumers' Evaluations of Co-Branded Products: The Licensing Effect NU Saqib, R Manchanda QNRS Repository 2011 (1), 1258, 2011 | 38 | 2011 |
| Consumers' evaluations of co-branded products: the licensing effect N Saqib, RV Manchanda Journal of Product & Brand Management 17 (2), 73-81, 2008 | 38 | 2008 |
| Online social networking increases financial risk-taking EY Chan, NU Saqib Computers in Human Behavior 51, 224-231, 2015 | 26 | 2015 |
| Cultural similarity and national bias: an assessment in an international service context E Bruning, NU Saqib Journal of Global Marketing 26 (1), 41-56, 2013 | 21 | 2013 |
| Loss aversion attenuates under time pressure E Chan, NU Saqib ACR North American Advances, 2013 | 6 | 2013 |
| Effects of Changing Public Policies of Cultural Protectionism on Sources of Cultural Identity and Consumer Information BA Huhmann, NU Saqib Journal of Public Policy & Marketing 26 (1), 75-88, 2007 | 6 | 2007 |
| The reversing influence of involvement on the framing effect: The role of emotions and negativity NU Saqib Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de …, 2014 | 3 | 2014 |
| Justification of Hedonic Consumption Pre-vs. Post-Consuming EY Chan, N Saqib | 2 | 2010 |
| The effects of involvement, time and vividness on consumers' value judgments: a test of prospect theory NU Saqib | 2 | 2005 |
| Accounting for Interaction and Individual Specific Effects in an Analysis of International Air Traveler Preferences NU Saqib, Z Zhang, E Bruning Qatar University, 2014 | 1 | 2014 |
| Preference reversal in risky choices under time pressure N Saqib, E Chan ACR North American Advances, 2010 | 1 | 2010 |
| Dissertation abstract: The effect of involvement, time, and vividness on consumers’ value judgments: A test of prospect theory NU Saqib Experimental Economics 9 (2), 177-178, 2006 | 1 | 2006 |
| A Cognitive Model of Political and Economic Choice Bearing on the Underpinnings of Prospect Theorya N Frohlich, J Oppenheimer, N Saqib Working paper, University of Manitoba Asper School of Business, Winnipeg …, 2005 | 1 | 2005 |
| The Role of Service Provider Groups Stereotypes During Service Failures AA Maher, NU Saqib Marketing Challenges in a Turbulent Business Environment, 65-65, 2016 | | 2016 |
| The Interaction Effects of International Service Attributes and Consumer Characteristics on Consumer Preferences: An Ordered Probit Analysis NU Saqib, ER Bruning Assessing the Different Roles of Marketing Theory and Practice in the Jaws …, 2015 | | 2015 |
| Effects of Licensing in Retail Markets RV Manchanda, NU Saqib Brick & Mortar Shopping in the 21st Century, 148-168, 2012 | | 2012 |
| navigating the Waters: regulating versus Using Feelings Toward risky Choices EY Chan, NU Saqib ACR North American Advances, 2012 | | 2012 |
