| Explaining consumer acceptance of handheld Internet devices GC Bruner II, A Kumar Journal of business research 58 (5), 553-558, 2005 | 1513 | 2005 |
| Web commercials and advertising hierarchy-of-effects GC Bruner, A Kumar Journal of advertising research 40 (1-2), 35-42, 2000 | 844 | 2000 |
| Toward a unified theory of consumer acceptance technology S Kulviwat, GC Bruner II, A Kumar, SA Nasco, T Clark Psychology & Marketing 24 (12), 1059-1084, 2007 | 691 | 2007 |
| Webpage background and viewer attitudes JS Stevenson, GC Bruner, A Kumar Journal of advertising research 40 (1-2), 29-34, 2000 | 566 | 2000 |
| Interactivity and its facets revisited: Theory and empirical test GJ Johnson, GC Bruner II, A Kumar Journal of advertising 35 (4), 35-52, 2006 | 342 | 2006 |
| Exploring alternative antecedents of customer delight A Kumar, RW Olshavsky, MF King Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 2001 | 317 | 2001 |
| Attitude toward location-based advertising GC Bruner, A Kumar Journal of interactive advertising 7 (2), 3-15, 2007 | 286 | 2007 |
| Neurological manifestations of COVID-19: a systematic review and meta-analysis of proportions TT Favas, P Dev, RN Chaurasia, K Chakravarty, R Mishra, D Joshi, ... Neurological Sciences 41, 3437-3470, 2020 | 250 | 2020 |
| Prevalence of multiple micronutrient deficiencies amongst pregnant women in a rural area of Haryana P Pathak, U Kapil, SK Kapoor, R Saxena, A Kumar, N Gupta, SN Dwivedi, ... The Indian Journal of Pediatrics 71, 1007-1014, 2004 | 228 | 2004 |
| Multivariate statistical analysis and geochemical modeling for geochemical assessment of groundwater of Delhi, India CK Singh, A Kumar, S Shashtri, A Kumar, P Kumar, J Mallick Journal of Geochemical Exploration 175, 59-71, 2017 | 208 | 2017 |
| Web assurance seals: How and why they influence consumers' decisions MD Odom, A Kumar, L Saunders Journal of information systems 16 (2), 231-250, 2002 | 187 | 2002 |
| Interspace distraction and graft subsidence after anterior lumbar fusion with femoral strut allograft A Kumar, JA Kozak, BJ Doherty, JH Dickson Spine 18 (16), 2393-2400, 1993 | 185 | 1993 |
| Effects of extrinsic attributes on perceived quality, customer value, and behavioral intentions in B2B settings: A comparison across goods and service industries A Kumar, DB Grisaffe Journal of Business to Business Marketing 11 (4), 43-74, 2004 | 172 | 2004 |
| Antecedents and consequences of customer value: Testing an expanded framework DB Grisaffe, A Kumar (No Title), 1998 | 169 | 1998 |
| Gadget lovers GC Bruner, A Kumar Journal of the Academy of Marketing Science 35, 329-339, 2007 | 148 | 2007 |
| Differential expression of three members of the AMT1 gene family encoding putative high‐affinity NH4+ transporters in roots of Oryza sativa subspecies indica A Kumar, SN Silim, M Okamoto, MY Siddiqi, ADM Glass Plant, cell & environment 26 (6), 907-914, 2003 | 136 | 2003 |
| Quantitative analysis of the methane gas emissions from municipal solid waste in India CK Singh, A Kumar, SS Roy Scientific reports 8 (1), 2913, 2018 | 132 | 2018 |
| How should we manage oral leukoplakia? A Kumar, L Cascarini, JA McCaul, CJ Kerawala, D Coombes, D Godden, ... British Journal of Oral and Maxillofacial Surgery 51 (5), 377-383, 2013 | 129 | 2013 |
| Isotropic finite-differences A Kumar Journal of Computational Physics 201 (1), 109-118, 2004 | 126 | 2004 |
| Biodegradation of endosulfan by a bacterial coculture. N Awasthi, N Manickam, A Kumar | 120 | 1997 |
Dr. Ashok Kumar Singh, D. Sc.Ex Senior Prof. & Head, Department of Mathematics, Institute of Science, Banaras Hindu UniversityVerified email at bhu.ac.in
