| Dynamic relationship marketing JZ Zhang, GF Watson Iv, RW Palmatier, RP Dant Journal of marketing 80 (5), 53-75, 2016 | 397 | 2016 |
| Influencer marketing effectiveness FF Leung, FF Gu, Y Li, JZ Zhang, RW Palmatier Journal of marketing 86 (6), 93-115, 2022 | 198 | 2022 |
| Dynamic targeted pricing in B2B relationships JZ Zhang, O Netzer, A Ansari Marketing Science 33 (3), 317-337, 2014 | 140 | 2014 |
| Marketing ecosystem: An outside-in view for sustainable advantage JZ Zhang, GF Watson IV Industrial Marketing Management 88, 287-304, 2020 | 124 | 2020 |
| Strategic information transmission in peer-to-peer lending markets F Caldieraro, JZ Zhang, M Cunha Jr, JD Shulman Journal of Marketing 82 (2), 42-63, 2018 | 108 | 2018 |
| The effects of channel experiences and direct marketing on customer retention in multichannel settings CW Chang, JZ Zhang Journal of Interactive Marketing 36 (1), 77-90, 2016 | 91 | 2016 |
| Probabilistic topic model for hybrid recommender systems: A stochastic variational Bayesian approach A Ansari, Y Li, JZ Zhang Marketing Science 37 (6), 987-1008, 2018 | 90 | 2018 |
| Consumer dynamics: Theories, methods, and emerging directions JZ Zhang, CW Chang Journal of the Academy of Marketing Science 49, 166-196, 2021 | 68 | 2021 |
| Seller marketing capability, brand reputation, and consumer journeys on e-commerce platforms J Mu, JZ Zhang Journal of the Academy of Marketing Science 49 (5), 994-1020, 2021 | 56 | 2021 |
| How physical stores enhance customer value: The importance of product inspection depth JZ Zhang, CW Chang, SA Neslin Journal of Marketing 86 (2), 166-185, 2022 | 51 | 2022 |
| Rethinking scarcity and poverty: Building bridges for shared insight and impact C Blocker, JZ Zhang, RP Hill, C Roux, C Corus, M Hutton, J Dorsey, ... Journal of Consumer Psychology, 2022 | 23 | 2022 |
| Does influencer marketing really pay off? F Leung, JZ Zhang, F Gu, Y Li, R Palmatier Harvard Business Review, 2022 | 21 | 2022 |
| Towards Responsible Digital Transformation JZ Zhang, HW Hon California Management Review, 2020 | 21 | 2020 |
| Dynamic customer interdependence JZ Zhang Journal of the Academy of Marketing Science 47, 723-746, 2019 | 15 | 2019 |
| Customer relationships evolve so must your CRM strategy JZ Zhang, GF Watson IV, RW Palmatier MIT sloan management review 59 (3), 1-7, 2018 | 15 | 2018 |
| Uncovering synergy and dysergy in consumer reviews: A machine learning approach Z Zhang, K Yang, JZ Zhang, RW Palmatier Management Science 69 (4), 2339-2360, 2023 | 14 | 2023 |
| Creative appeals in firm-generated content and product performance J Mu, J Zhang, A Borah, J Qi Information Systems Research 33 (1), 18-42, 2022 | 12 | 2022 |
| Improving base-of-the-pyramid consumer welfare through mobile technology services D Pandey, S Mukherjee, G Das, JZ Zhang Journal of Services Marketing 36 (2), 232-244, 2022 | 11 | 2022 |
| Dynamic targeted pricing in b2b settings Z Zhang Columbia University, 2011 | 10 | 2011 |
| Why catalogs are making a comeback? JZ Zhang Harvard Business Review, 2020 | 8 | 2020 |
Robert W PalmatierUniversity of WashingtonVerified email at uw.edu
