Mark J. Arnold
Mark J. Arnold
Η διεύθυνση ηλεκτρονικού ταχυδρομείου έχει επαληθευτεί στον τομέα - Αρχική σελίδα
Παρατίθεται από
Παρατίθεται από
Hedonic shopping motivations
MJ Arnold, KE Reynolds
Journal of retailing 79 (2), 77-95, 2003
Understanding the customer base of service providers: an examination of the differences between switchers and stayers
J Ganesh, MJ Arnold, KE Reynolds
Journal of marketing 64 (3), 65-87, 2000
Hedonic and utilitarian shopping value: Investigating differential effects on retail outcomes
MA Jones, KE Reynolds, MJ Arnold
Journal of business research 59 (9), 974-981, 2006
Customer delight in a retail context: investigating delightful and terrible shopping experiences
MJ Arnold, KE Reynolds, N Ponder, JE Lueg
Journal of Business Research 58 (8), 1132-1145, 2005
Customer loyalty to the salesperson and the store: examining relationship customers in an upscale retail context
KE Reynolds, MJ Arnold
Journal of personal selling & sales management 20 (2), 89-98, 2000
Toward a theory of customer engagement marketing
CM Harmeling, JW Moffett, MJ Arnold, BD Carlson
Journal of the Academy of Marketing Science 45 (3), 312-335, 2017
Executive insights: Exploring the practical effects of country of origin, animosity, and price–quality issues: Two case studies of Taiwan and Acer in China
LS Amine, MCH Chao, MJ Arnold
Journal of International Marketing 13 (2), 114-150, 2005
Affect and retail shopping behavior: Understanding the role of mood regulation and regulatory focus
MJ Arnold, KE Reynolds
Journal of Retailing 85 (3), 308-320, 2009
Approach and avoidance motivation: investigating hedonic consumption in a retail setting
MJ Arnold, KE Reynolds
Journal of Retailing 88 (3), 399-411, 2012
Student expectations of collegiate internship programs in business: A 10-year update
JA Cannon, MJ Arnold
Journal of Education for Business 73 (4), 202-205, 1998
Chinese consumer decision-making styles: A comparison between the coastal and inland regions
JX Zhou, MJ Arnold, A Pereira, J Yu
Journal of Business Research 63 (1), 45-51, 2010
Technology readiness and usage: a global-identity perspective
SA Westjohn, MJ Arnold, P Magnusson, S Zdravkovic, JX Zhou
Journal of the Academy of Marketing Science 37 (3), 250-265, 2009
Counterculture, criticisms, and crisis: assessing the effect of the sixties on marketing thought
MJ Arnold, JE Fisher
Journal of Macromarketing 16 (1), 118-133, 1996
Transformational relationship events
CM Harmeling, RW Palmatier, MB Houston, MJ Arnold, SA Samaha
Journal of Marketing 79 (5), 39-62, 2015
Dissatisfied consumers who complain to the Better Business Bureau
JE Fisher, DE Garrett, MJ Arnold, ME Ferris
Journal of Consumer Marketing 16 (6), 576-589, 1999
Exploring consumers’ attitude towards relationship marketing
MA Jones, KE Reynolds, MJ Arnold, CB Gabler, ST Gillison, VM Landers
Journal of Services Marketing 29 (3), 188-199, 2015
Direct marketing in non-profit services: investigating the case of the arts industry
MJ Arnold, SR Tapp
Journal of services Marketing 17 (2), 141-160, 2003
Hedonic shopping motivations in collectivistic and individualistic consumer cultures
H Evanschitzky, O Emrich, V Sangtani, AL Ackfeldt, KE Reynolds, ...
International Journal of Research in Marketing 31 (3), 335-338, 2014
A multi-level investigation of international marketing projects: The roles of experiential knowledge and creativity on performance
T Suh, M Bae, H Zhao, SH Kim, MJ Arnold
Industrial Marketing Management 39 (2), 211-220, 2010
The influence of regulatory focus on global consumption orientation and preference for global versus local consumer culture positioning
SA Westjohn, MJ Arnold, P Magnusson, K Reynolds
Journal of International Marketing 24 (2), 22-39, 2016
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