| We survived this! What managers could learn from SMEs who successfully navigated the Greek economic crisis E Kottika, A Özsomer, P Rydén, IG Theodorakis, K Kaminakis, KG Kottikas, ... Industrial Marketing Management 88, 352-365, 2020 | 141 | 2020 |
| The impact of psychological distance and construal level on consumers' responses to taboos in advertising IG Theodorakis, G Painesis Journal of Advertising 47 (2), 161-181, 2018 | 48 | 2018 |
| Containing cause-related marketing skepticism: A comparison across donation frame types PA Vlachos, CD Koritos, A Krepapa, K Tasoulis, IG Theodorakis Corporate Reputation Review 19, 4-21, 2016 | 48 | 2016 |
| Visual and verbal rhetoric in advertising: the case of ¡resonance¢ V Stathakopoulos, IG Theodorakis, E Mastoridou International Journal of Advertising 27 (4), 629-658, 2008 | 46 | 2008 |
| Rhetorical maneuvers in a controversial tide: Assessing the boundaries of advertising rhetoric IG Theodorakis, C Koritos, V Stathakopoulos Journal of Advertising 44 (1), 14-24, 2015 | 38 | 2015 |
| Market-driving strategy and personnel attributes: Top management versus middle management V Stathakopoulos, KG Kottikas, IG Theodorakis, E Kottika Journal of Business Research 104, 529-540, 2019 | 36 | 2019 |
| Why shape a market? Empirical evidence on the prominent firm-level and market-level outcomes of market-driving strategy V Stathakopoulos, KG Kottikas, G Painesis, IG Theodorakis, E Kottika Journal of Business Research 139, 1240-1254, 2022 | 15 | 2022 |
| Ad eroticism from a psychological distance perspective: Investigating its effects in light of consumers¢ sex, ethical judgments, and moral attentiveness IG Theodorakis, G Painesis Journal of Business Research 142, 524-539, 2022 | 2 | 2022 |
| Through the storm: Mapping Customer–Management Expectations, Interactions, and Interpretations of a social media storm in tourism K Rigopoulos, KG Kottikas, P Rydén, E Kottika, IG Theodorakis The European Marketing Academy Conference, 2022 | | 2022 |
| Containing Cause-Related Marketing Skepticism PA Vlachos, C Koritos, A Krepapa, K Tasoulis, I Theodorakis Containing Cause-Related Marketing Skepticism: Vlachos, Pavlos A.| uKoritos …, 2022 | | 2022 |
| Ad Eroticism from A Distance: Scuba Diving into Male and Female Buyers¢ Reactions whilst Seeking for Moral Cues in their Lives: An Abstract IG Theodorakis, G Painesis Academy of Marketing Science Annual Conference, 343-344, 2020 | | 2020 |
| SEX APPEAL ADS'ETHICAL, ATTITUDINAL AND BEHAVIORAL IMPACT ACROSS VARIED PSYCHOLOGICAL DISTANCE AND CONSTRUAL LEVELS: THE ROLE OF GENDER AND MORAL ATTENTIVENESS IG Theodorakis, G Painesis American Academy of Advertising. Conference. Proceedings (Online), 51-51, 2020 | | 2020 |
| Industry Complexity, Transiliency and the Human Factor in the Era of COVID-19: The Case of the Supply Chains in the Automotive Sector E Kottika, I Theodorakis, A Özsomer, M Vins, M Karliček, K Kottikas ANNUAL GSOM EMERGING MARKETS CONFERENCE 2020, 205-209, 2020 | | 2020 |
| When figures of speech and provocation went international: scuba diving into consumers¢ reactions towards the use of figures of speech in international provocative ad appeal … IG Theodorakis, V Stathakopoulos, CD Koritos, K Kottikas, E Kottika | | 2016 |
| STRUCTURING IN THE METAPHORICAL EROTIC AD ARENA: INVESTIGATING RESPONSES TO METAPHORICAL EROTIC ADS DEPENDENT UPON CONSUMERS'PERSONAL NEED FOR STRUCTURE I Theodorakis, V Stathakopoulos, A Katarachia American Academy of Advertising. Conference. Proceedings (Online), 9, 2014 | | 2014 |
| Figuratively Bleeding or Just Bleeding? Exploring Consumers¢ Personal Values and Emotions within Simple and Rhetorically Constructed Violent Ad Contexts! IG Theodorakis, C Koritos Advances in Advertising Research (Vol. 2) Breaking New Ground in Theory and …, 2011 | | 2011 |
| Preface ii H Li, MR Nelsen, J Huh, H Gangadharbatla, NJ Rifon, SJG Ahn, J Phua, ... | | |
