| Discounting time and time discounting: Subjective time perception and intertemporal preferences G Zauberman, BK Kim, SA Malkoc, JR Bettman Journal of Marketing Research 46 (4), 543-556, 2009 | 719 | 2009 |
| Resource slack and propensity to discount delayed investments of time versus money. G Zauberman, JG Lynch Jr Journal of Experimental Psychology: General 134 (1), 23, 2005 | 581 | 2005 |
| The intertemporal dynamics of consumer lock-in G Zauberman Journal of consumer research 30 (3), 405-419, 2003 | 395 | 2003 |
| The psychology of intertemporal discounting: Why are distant events valued differently from proximal ones? D Soman, G Ainslie, S Frederick, X Li, J Lynch, P Moreau, A Mitchell, ... Marketing Letters 16 (3), 347-360, 2005 | 314 | 2005 |
| Memories as assets: Strategic memory protection in choice over time G Zauberman, RK Ratner, BK Kim Journal of consumer research 35 (5), 715-728, 2009 | 311 | 2009 |
| Perception of anticipatory time in temporal discounting. BK Kim, G Zauberman Journal of Neuroscience, Psychology, and Economics 2 (2), 91, 2009 | 253 | 2009 |
| Goal-based construction of preferences: Task goals and the prominence effect GW Fischer, Z Carmon, D Ariely, G Zauberman Management Science 45 (8), 1057-1075, 1999 | 241 | 1999 |
| On the making of an experience: The effects of breaking and combining experiences on their overall evaluation D Ariely, G Zauberman Journal of Behavioral Decision Making 13 (2), 219-232, 2000 | 239 | 2000 |
| Mental simulation and preference consistency over time: The role of process-versus outcome-focused thoughts M Zhao, S Hoeffler, G Zauberman Journal of Marketing Research 44 (3), 379-388, 2007 | 216 | 2007 |
| When do you want it? Time, decisions, and public policy JG Lynch Jr, G Zauberman Journal of Public Policy & Marketing 25 (1), 67-78, 2006 | 193 | 2006 |
| Deferring versus expediting consumption: The effect of outcome concreteness on sensitivity to time horizon SA Malkoc, G Zauberman Journal of Marketing Research 43 (4), 618-627, 2006 | 190 | 2006 |
| The effects of averaging subjective probability estimates between and within judges. D Ariely, W Tung Au, RH Bender, DV Budescu, CB Dietz, H Gu, ... Journal of Experimental Psychology: Applied 6 (2), 130, 2000 | 183 | 2000 |
| Unstuck from the concrete: Carryover effects of abstract mindsets in intertemporal preferences SA Malkoc, G Zauberman, JR Bettman Organizational Behavior and Human Decision Processes 113 (2), 112-126, 2010 | 179 | 2010 |
| How taking photos increases enjoyment of experiences. K Diehl, G Zauberman, A Barasch Journal of personality and social psychology 111 (2), 119, 2016 | 170 | 2016 |
| The psychology of intertemporal preferences O Urminsky, G Zauberman The Wiley Blackwell handbook of judgment and decision making 2, 141-81, 2015 | 162 | 2015 |
| Consuming now or later? The interactive effect of timing and attribute alignability SA Malkoc, G Zauberman, C Ulu Psychological Science 16 (5), 411-417, 2005 | 162 | 2005 |
| Mental simulation and product evaluation: The affective and cognitive dimensions of process versus outcome simulation M Zhao, S Hoeffler, G Zauberman Journal of Marketing Research 48 (5), 827-839, 2011 | 161 | 2011 |
| Differential partitioning of extended experiences D Ariely, G Zauberman Organizational Behavior and Human Decision Processes 91 (2), 128-139, 2003 | 147 | 2003 |
| Searching ordered sets: Evaluations from sequences under search K Diehl, G Zauberman Journal of Consumer Research 31 (4), 824-832, 2005 | 141 | 2005 |
| Construing consumer decision making JG Lynch Jr, G Zauberman Journal of Consumer Psychology 17 (2), 107-112, 2007 | 136 | 2007 |
Kristin DiehlUSCVerified email at usc.edu
