Παρακολούθηση
Pravin Nath
Pravin Nath
Η διεύθυνση ηλεκτρονικού ταχυδρομείου έχει επαληθευτεί στον τομέα clemson.edu - Αρχική σελίδα
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Chief marketing officers: A study of their presence in firms' top management teams
P Nath, V Mahajan
Journal of Marketing 72 (1), 65-81, 2008
3882008
Marketing in the C-suite: a study of chief marketing officer power in firms’ top management teams
P Nath, V Mahajan
Journal of marketing 75 (1), 60-77, 2011
2222011
Chief marketing officer presence and firm performance: Assessing conditions under which the presence of other C-level functional executives matters
P Nath, N Bharadwaj
Journal of the Academy of Marketing Science 48 (4), 670-694, 2020
612020
How complexity impacts salesperson counterproductive behavior: The mediating role of moral disengagement
OK Seriki, P Nath, CA Ingene, KR Evans
Journal of Business Research 107, 324-335, 2020
482020
Shedding light on the CMO revolving door: A study of the antecedents of chief marketing officer turnover
P Nath, V Mahajan
Journal of the Academy of Marketing Science 45, 93-118, 2017
462017
Antecedents of market orientation: marketing CEOs, CMOs, and top management team marketing experience
J Brower, P Nath
Marketing Letters 29 (4), 405-419, 2018
402018
The effects of retail banner standardization on the performance of global retailers
P Nath, AH Kirca, S Kim, TL Andras
Journal of Retailing 95 (3), 30-46, 2019
212019
A study of the internationalization–performance relationship in global retailing: the moderating role of brand standardization and cultural diversity
P Nath, AH Kirca, S Kim
Journal of International Marketing 29 (1), 57-76, 2021
172021
Taking measure: the link between metrics and marketing’s exploitative and explorative capabilities
P Nath
European Journal of Marketing 54 (7), 1549-1580, 2020
112020
Sustainability Communications and corporate brand associations
N Bharadwaj, PA Naik, P Nath
Journal of Sustainable Marketing 3 (1), 41-52, 2022
72022
A study of the structural integration of the marketing and PR functions in the C-suite
P Nath, M Bell
Journal of Marketing Communications 22 (6), 626-652, 2016
52016
Antecedents of the chief marketing officer's presence and influence in top management teams
P Nath
The University of Texas at Austin, 2006
32006
DO NOT PRINT
P Nath, V Mahajan
2010
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