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Gila Fruchter
Gila Fruchter
Professor of Marketing, Bar-Ilan University
Verified email at biu.ac.il
Title
Cited by
Cited by
Year
Closed-loop advertising strategies in a duopoly
GE Fruchter, S Kalish
Management Science 43 (1), 54-63, 1997
1791997
Research note: Overselling with opportunistic cancellations
E Biyalogorsky, Z Carmon, GE Fruchter, E Gerstner
Marketing Science 18 (4), 605-610, 1999
1001999
Dynamic online and offline channel pricing for heterogeneous customers in virtual acceptance
GE Fruchter, CS Tapiero
International Game Theory Review 7 (02), 137-150, 2005
952005
Forecasting sales and product evolution: The case of the hybrid/electric car
Y Orbach, GE Fruchter
Technological Forecasting and Social Change 78 (7), 1210-1226, 2011
852011
The many-player advertising game
GE Fruchter
Management Science 45 (11), 1609-1611, 1999
811999
Selling with “satisfaction guaranteed”
GE Fruchter, E Gerstner
Journal of Service Research 1 (4), 313-323, 1999
811999
Dynamic targeted promotions: A customer retention and acquisition perspective
GE Fruchter, ZJ Zhang
Journal of Service Research 7 (1), 3-19, 2004
732004
Dynamic promotional budgeting and media allocation
GE Fruchter, S Kalish
European Journal of Operational Research 111 (1), 15-27, 1998
571998
Optimal product line design: Genetic algorithm approach to mitigate cannibalization
GE Fruchter, A Fligler, RS Winer
Journal of optimization theory and applications 131, 227-244, 2006
562006
Transactions vs. relationships: what should the company emphasize?
GE Fruchter, SP Sigué
Journal of Service Research 8 (1), 18-36, 2005
512005
Why the Generalized Bass Model leads to odd optimal advertising policies
GE Fruchter, C Van den Bulte
International Journal of Research in Marketing 28 (3), 218-230, 2011
502011
Oligopoly advertising strategies with market expansion
GE Fruchter
Optimal Control Applications and Methods 20 (4), 199-211, 1999
481999
Fee or free? How much to add on for an add-on
GE Fruchter, E Gerstner, PW Dobson
Marketing Letters 22, 65-78, 2011
472011
Matching product attributes to celebrities who reinforce the brand: An innovative algorithmic selection model
M Zwilling, GE Fruchter
Journal of Advertising Research 53 (4), 391-410, 2013
462013
Dynamic pricing for subscription services
GE Fruchter, SP Sigué
Journal of Economic Dynamics and Control 37 (11), 2180-2194, 2013
392013
Signaling quality: Dynamic price-advertising model
GE Fruchter
Journal of optimization theory and applications 143, 479-496, 2009
382009
Optimal budget allocation over time for keyword ads in web portals
GE Fruchter, W Dou
Journal of optimization theory and applications 124, 157-174, 2005
362005
Contract design when quality is co-created in a supply chain
T Avinadav, T Chernonog, GE Fruchter, A Prasad
European Journal of Operational Research 286 (3), 908-918, 2020
352020
Managing relational exchanges
GE Fruchter, SP Sigué
Journal of Service Research 7 (2), 142-154, 2004
352004
Optimal membership fee and usage price over time for a network service
GE Fruchter, RC Rao
Journal of Service Research 4 (1), 3-14, 2001
322001
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