| People are experience goods: Improving online dating with virtual dates JH Frost, Z Chance, MI Norton, D Ariely Journal of Interactive Marketing 22 (1), 51-61, 2008 | 188 | 2008 |
| Giving time gives you time C Mogilner, Z Chance, MI Norton Psychological Science 23 (10), 1233-1238, 2012 | 181 | 2012 |
| Temporal view of the costs and benefits of self-deception Z Chance, MI Norton, F Gino, D Ariely Proceedings of the National Academy of Sciences 108 (supplement_3), 15655-15659, 2011 | 170 | 2011 |
| Proximity of snacks to beverages increases food consumption in the workplace: A field study E Baskin, M Gorlin, Z Chance, N Novemsky, R Dhar, K Huskey, M Hatzis Appetite 103, 244-248, 2016 | 64 | 2016 |
| Why choosing healthy foods is hard, and how to help: presenting the 4Ps framework for behavior change Z Chance, M Gorlin, R Dhar Customer needs and solutions 1, 253-262, 2014 | 62 | 2014 |
| The what and why of self-deception Z Chance, MI Norton Current Opinion in Psychology 6, 104-107, 2015 | 61 | 2015 |
| The slow decay and quick revival of self-deception Z Chance, F Gino, MI Norton, D Ariely Frontiers in psychology 6, 125427, 2015 | 46 | 2015 |
| Putting patients first: social marketing strategies for treating HIV in developing nations Z Chance, R Deshpandé Journal of Macromarketing 29 (3), 220-232, 2009 | 32 | 2009 |
| “I read Playboy for the articles”: Justifying and Rationalizing Questionable Preferences Z Chance, MI Norton The interplay of truth and deception, 154-166, 2009 | 16 | 2009 |
| How google optimized healthy office snacks Z Chance, R Dhar, M Hatzis, M Bakker Harvard Business Review, 2016 | 15 | 2016 |
| Decision amnesia: Why taking your time leads to forgetting Z Chance, MI Norton ACR North American Advances, 2008 | 8 | 2008 |
| I read playboy for the articles Z Chance, MI Norton The Interplay of Truth and Deception: New Agendas in Theory and Research 136, 2009 | 6 | 2009 |
| I give, therefore I have: Giving and subjective wealth Z Chance, MI Norton Manuscript submitted for publication. Retrieved from http://faculty. som …, 2013 | 5 | 2013 |
| Nudging Individuals Toward Healthier Food Choices with the 4 P’s Framework for Behavior Change Z Chance, R Dhar, M Hatzis, K Huskey, CA Roberto, I Kawachi Behavioral Economics and Public Health, 177-202, 2016 | 4 | 2016 |
| I give therefore I have: Charitable donations and subjective wealth Z Chance, M Norton ACR North American Advances, 2011 | 4 | 2011 |
| Decision amnesia: Motivated forgetting of difficult choices Z Chance, MI Norton Working paper, Harvard Business School, 2008 | 3 | 2008 |
| 'Repayment-by-Purchase'Helps Consumers to Reduce Credit Card Debt GE Donnelly, C Lamberton, S Bush, Z Chance, MI Norton Harvard Business School Marketing Unit Working Paper, 2020 | 2 | 2020 |
| Moments of Truth: Nudges at the Point of Consumption in an Office Setting Z Chance, M Gorlin, R Dhar Advances in Consumer Research 42, 2014 | 2 | 2014 |
| Nudging healthy choices with the 4Ps framework for behavior change Z Chance, R Dhar, M Hatzis, M Bakker, K Huskey, L Ash Handbook of Marketing Analytics, 486-501, 2018 | 1 | 2018 |
| Piecemeal repayment: paying toward specific purchases promotes higher repayments toward debt balances G Donnelly, Z Chance, M Norton ACR North American Advances, 2015 | 1 | 2015 |
Dan ArielyProfessor of psychology and behavioral economics, Duke UniversityVerified email at danariely.com
