| The relationship between individual entrepreneurial orientation, network ties, and entrepreneurial intention of undergraduate students: implications on entrepreneurial education A Twum, K. K., Kwakwa, P. A., Ofori, D., & Nkukpornu Entrepreneurship Education, 1-28., 2021 | 28* | 2021 |
| Formal salesforce controls and service-sales ambidexterity: the moderating role of salespeople's grit FE Amenuvor, K Mensah, A Nkukpornu, H Boateng, F Akasreku, ... Marketing Intelligence & Planning 41 (3), 375-390, 2023 | 6 | 2023 |
| Using social marketing to demystify the myths surrounding COVID-19 vaccination: the mediating role of important others IS Coffie, A Nkukpornu, WA Kankam, CE Ocloo Social Marketing Quarterly 28 (2), 169-183, 2022 | 6 | 2022 |
| Brokering: Africa˘s unique brand of entrepreneurship DM Quaye, A Nkukpornu, G Acheampong African Entrepreneurship: Challenges and Opportunities for Doing Business …, 2018 | 5 | 2018 |
| Using the health belief model in social marketing for cholera prevention EY Tweneboah-Koduah, N Atsu, R Odoom International Journal of Behavioural and Healthcare Research 6 (3-4), 183-199, 2018 | 2 | 2018 |
| Improving local rice consumption in Sub-Saharan Africa through social marketing: evidence from Ghana IS Coffie, EY Tweneboah-Koduah, EC Ocloo, A Nkukpornu, ANA Kastner International Review on Public and Nonprofit Marketing 21 (1), 177-196, 2024 | 1 | 2024 |
| A study on improving employees˘ behaviour towards increasing students˘ loyalty: the mediating role of need understanding, service quality, and intimacy among students in Kenya H Amegbe, C Hanu, A Nkukpornu Management Science Letters 8 (8), 819-834, 2018 | 1 | 2018 |
| Entrepreneurship Realities in the Light of COVID-19 in Ghana A Nkukpornu, E Nkukpornu The Future of Entrepreneurship in Africa, 11-22, 2024 | | 2024 |
| Social Entrepreneurship in Focus: Evidence from Ghana A Nkukpornu, K Adom, E Nkukpornu Small Business and Entrepreneurial Development in Africa: A Route to …, 2023 | | 2023 |
| Brand Equity, Website Quality and M-Commerce Adoption: An Extended Tam Study in the Apparel Industry F Akasreku, K Mensah, FE Amenuvor, SA Adingo, A Nkukpornu Current Journal of Applied Science and Technology 42 (26), 17-37, 2023 | | 2023 |
| SOCIAL MARKETING: USING THE HEALTH BELIEF MODEL FOR THE PREVENTION OF CHOLERA IN GHANA N ATSU UNIVERSITY OF GHANA, LEGON, 2015 | | 2015 |
